1.0AdSpyglasshttps://www.adspyglass.com/blogzerghttps://www.adspyglass.com/blog/author/zerg/Cost per Actionrich600338<blockquote class="wp-embedded-content" data-secret="gGUtSSigY9"><a href="https://www.adspyglass.com/blog/cost-per-action/">Cost per Action</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.adspyglass.com/blog/cost-per-action/embed/#?secret=gGUtSSigY9" width="600" height="338" title="“Cost per Action” — AdSpyglass" data-secret="gGUtSSigY9" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Cost per action (also known as CPA, pay per action, PPA, or cost per conversion CPC) is a pricing model in digital advertising when advertisers pay for the specific action. Such actions include clicks, filling out the form, buying, installing, etc. The action depends on what is relevant for the advertiser’s industry or campaign goals. […]