1.0AdSpyglasshttps://www.adspyglass.com/blogzerghttps://www.adspyglass.com/blog/author/zerg/rich600338<blockquote class="wp-embedded-content" data-secret="4CFBBp33ru"><a href="https://www.adspyglass.com/blog/openrtb/">OpenRTB</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.adspyglass.com/blog/openrtb/embed/#?secret=4CFBBp33ru" width="600" height="338" title="“OpenRTB” — AdSpyglass" data-secret="4CFBBp33ru" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.adspyglass.com/blog/wp-includes/js/wp-embed.min.js </script> OpenRTB is a standard that was created by the IAB. It was created to create a universal language that all people participating in the auction can communicate in, to make it easier to do business. Auctions are the backbone of algorithmic advertising and ensure that publishers get the highest possible price for their ad space. […]