{"version":"1.0","provider_name":"AdSpyglass","provider_url":"https:\/\/www.adspyglass.com\/blog","author_name":"zerg","author_url":"https:\/\/www.adspyglass.com\/blog\/author\/zerg\/","title":"Fill Rate","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"6xpZVmQivM\"><a href=\"https:\/\/www.adspyglass.com\/blog\/fill-rate\/\">Fill Rate<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.adspyglass.com\/blog\/fill-rate\/embed\/#?secret=6xpZVmQivM\" width=\"600\" height=\"338\" title=\"&#8220;Fill Rate&#8221; &#8212; AdSpyglass\" data-secret=\"6xpZVmQivM\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.adspyglass.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Fill rate is a term that refers to the number of ads served divided by the number of ads requested. For example, if you requested 1000 impressions of your ad from the publisher, but of this number, only 250 impressions were realized, then your Fill rate is 25%. This process can be represented in the [&hellip;]"}