{"id":1537,"date":"2020-01-14T09:08:00","date_gmt":"2020-01-14T09:08:00","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/?p=1537"},"modified":"2020-12-10T12:19:02","modified_gmt":"2020-12-10T12:19:02","slug":"modern-monetization","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/modern-monetization\/","title":{"rendered":"Modern Monetization"},"content":{"rendered":"\n

My friend Casper has been monetizing his website for almost a decade now. In 2010, his newly created streaming website turned out to be a source of quick wealth. It was easy to manage, too. <\/p>\n\n\n\n\n\n\n\n

Back then, banner advertising was not very sophisticated, so you could just randomly choose an advertising company and add the code they provided you with to your website. And that’s all! Money was rolling in. All of a sudden, my good old friend Casper became a little bit haughty; he looked down on other people, smoked premium Treasurer cigarettes and even planned to buy a house in a few years. <\/p>\n\n\n\n

Few years\nwent by, his approach to monetizing did not change much since the beginning,\nbut his revenue surely did. You see, it decreased drastically. All the dreams\ndisappeared like the smoke rings Casper used to make with those elite\ncigarettes. He still wonders why his luck has run out.<\/p>\n\n\n\n

The truth is\nthat 10 years ago life was easier for webmasters. The scope of the technological\nleap that occurred in affiliate marketing since then can only be compared to\nthe Industrial Revolution of the 18th century when automatized machine\nproduction displaced hand production leaving old manufacturers who were set in\ntheir ways and refused to adjust out of business.<\/p>\n\n\n\n

Just like\nthat, there are many webmasters out there who do not bother themselves with\nlearning about new technologies and strategies of affiliate marketing. However,\nthose who prefer to stick with old methods and pay no attention to the changes\nin the industry have no chance to maintain their previous success. <\/p>\n\n\n\n

In order to\ngain revenue (not only in online advertising but in any other domain as well),\nyou have to be flexible and adaptable, always keeping an ear to the ground. <\/p>\n\n\n\n

The greatest secret of modern monetization<\/h3>\n\n\n\n

In terms of\naffiliate marketing, the biggest change is that it is no longer profitable to\nwork with one single ad network, no matter how good and solid it is. By doing\nso you willingly limit your possible earnings. In order to gain significant\nincome, you should work with multiple networks simultaneously and let them\ncompete for your traffic! It is not even that complicated if you use the right\ntools provided by ad mediation services like, for example, AdSpyglass.<\/p>\n\n\n\n

The greatest tool of modern monetization<\/h3>\n\n\n\n

The principle\nof its work is not hard to understand. First, you choose all ad networks that\nyou like (grab as many as you want!) and then connect them all through\nAdSpyglass. Then the process is not harder than the thing my friend Casper used\nto do \u2013 you simply copy the ad code from AdSpyglass and add it to your website.\nFrom that moment on AdSpyglass will be thoroughly comparing CPM rates suggested\nby all networks and displaying the most profitable ads. I bet that with such\noptimization my friend Casper could smoke expensive cigarettes and look down on\npeople again in no time. And I know for sure that any webmaster can boost his\nrevenue up to 100% using this ad mediation platform.<\/p>\n\n\n\n

The greatest issue with the old ways<\/h3>\n\n\n\n

There is yet\nanother problem in working with ad networks without a mediator. You see, some\nof those networks are so old-hat that they do not provide you with a\nself-service option. They completely control advertising and simply rob you\nwith all the commissions they demand for doing so. However, the worst part is\nthat their management is an unbelievably sloppy one because they only care\nabout their own good. For instance, no ad network would care enough to weigh\nthe pros and cons of using popup OR pop-under ad formats on your website.\nIll-considered management leads to bad user experience and that means people\ncould become irritated with ads and ignore them or leave the site, maybe never\nto return. <\/p>\n\n\n\n

Final thoughts<\/h3>\n\n\n\n

No one would\never care about your website like you do, that’s why you should be in full\ncontrol of everything that is going on with it, including advertising\ncampaigns. With services like AdSpyglass you will be given detailed reports and\nreal-time ad activity, you will know the real value of your traffic, you will\nalso have a dashboard to control it and decide how ads will be displayed in\nterms of ad formats and frequency. Moreover, through AdSpyglass you can also\nwork with direct buyers and get 100% of the price they give. No more\ncommissions! <\/p>\n\n\n\n

As you can see, affiliate marketing is not rocket science, although it is not as basic as it used to be. You just need the right tools to automatize the process and willingness to control it. <\/p>\n\n\n\n

There are advantages and disadvantages to every ad network. Thanks to ad mediation services<\/a> like AdSpyglass<\/strong>, publishers can link themselves up to all of the platforms above and reap the benefits that each can offer.<\/p>\n\n\n\n

Our process is simple:<\/p>\n\n\n\n