{"id":1950,"date":"2020-01-14T09:08:00","date_gmt":"2020-01-14T09:08:00","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/?p=1950"},"modified":"2021-02-02T09:34:39","modified_gmt":"2021-02-02T09:34:39","slug":"pro-tips-for-choosing-ad-monetization-partner","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/pro-tips-for-choosing-ad-monetization-partner\/","title":{"rendered":"Pro Tips For Choosing Ad Monetization Partner"},"content":{"rendered":"\n

Sooner or later, every webmaster asks himself \u2018How should I monetize my website?\u2019 First of all, you need to decide whether you will do it manually, or would rather automate the process. Automatic mediation services rise website revenue by 30%. This option is ideal for medium and large websites where manual ad settings are not enough. In this article, we will discuss how to select an optimal website monetization strategy, and why Ad Monetization Hybrid Header Bidding Model is a superb solution.<\/p>\n\n\n\n\n\n\n\n

Why the current approach isn\u2019t efficient enough?<\/h2>\n\n\n\n

Until recently, all webmasters chose the old good Conventional Waterfall <\/strong>when setting up ads. We know that Waterfall tech relies on historical data and price levels to determine on which demand source to send requests to. When waterfall was used, the mediation sent requests only to the ads that previously offered higher bids for the same ad campaign. It keeps sending requests until the request is accepted. This approach makes advertisements less profitable for both the website owners and ad networks.<\/p>\n\n\n\n

This is where the Programmatic tech comes in handy: it allows for boosting revenue using real-time data. Programmatic Header Bidding is the latest industry-standard: this technology renders the access to inventory to ad networks & exchanges for bidding.<\/p>\n\n\n\n

\"Header
Header Bidding vs Waterfall<\/figcaption><\/figure>\n\n\n\n

In contrast with Waterfall, programmatic does not rely on historical data<\/strong>. It starts sending requests to every network at once and selects the highest bids from networks than conventional waterfall ever choose.<\/p>\n\n\n\n

How to reap the advantage of both options?<\/h2>\n\n\n\n

It seems logical to implement programmatic and enjoy higher revenues. But it\u2019s not as easy as it sounds. The problem is about the technological ecosystem: not all demand sources are technologically advanced enough to integrate programmatic exchange. Yet, they provide the possibility to earn much more. This is why a lot of modern mediations leverage hybrid header bidding models.<\/strong><\/p>\n\n\n\n

\"Hybrid
Hybrid ad monetization model<\/figcaption><\/figure>\n\n\n\n

We are here to help<\/h2>\n\n\n\n

When it comes to setting advertisements on your website, it is always better to have access to both of the above-mentioned technologies.<\/p>\n\n\n\n

But where to find a decent mediation that provides the hybrid header bidding model? Although many advanced mediations provide the whole gamut of their own instruments for ad monetization, not all of them are equally transparent.<\/p>\n\n\n\n

It\u2019s crucial to have a detailed insight into metrics and statistics, and AdSpyglass is here to provide you with all necessary information and help establish direct relationships with networks.<\/p>\n\n\n\n

Our Hybrid Header Bidding Model<\/strong> can be divided into 3 stages: <\/p>\n\n\n\n

  1. a programmatic auction; <\/li>
  2. a conventional waterfall; <\/li>
  3. the selection of the best bids offered by the programmatic tech and importing them into a conventional waterfall. <\/li><\/ol>\n\n\n\n

    With AdSpyglass, all you need to do is set up the connection with your ad network accounts. Picking the best bids has never been so simple!<\/p>\n\n\n\n

    Our benefits<\/h2>\n\n\n\n

    AdSpyglass boasts the following advantages:<\/p>\n\n\n\n

    Detailed statistics & reports<\/h3>\n\n\n\n

    Our clean & intuitive dashboard displays all essential statistics for you to get a full insight into the performance from various standpoints and make an informed decision. With our solution, you will always know what your real CPM, real impressions, a discrepancy with ad network statistics, and income levels are. Reports can be generated for every separate advertisement.<\/p>\n\n\n\n

    Cross-promotion and Direct Deals<\/h3>\n\n\n\n

     With the help of AdSpyglass, you can:<\/p>\n\n\n\n