{"id":3138,"date":"2020-09-17T10:54:44","date_gmt":"2020-09-17T10:54:44","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/?p=3138"},"modified":"2024-01-09T08:07:38","modified_gmt":"2024-01-09T08:07:38","slug":"how-to-choose-ad-networks-for-your-website","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/how-to-choose-ad-networks-for-your-website\/","title":{"rendered":"How to choose ad networks for your website"},"content":{"rendered":"\n<p>Some advice for making the right choice about ad networks and ad formats for your website. <\/p>\n\n\n\n<p>If you&#8217;re working with traffic and you&#8217;ve managed to find a way of cooperation with several Ad Networks simultaneously, this guide will help your to choose the best Ad Networks combination in order to maximize your profit.<\/p>\n\n\n\n<!--more-->\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-1-1024x494.png\" alt=\"Popunder and Interstitial Ad Formats are one of the most important ones. In the article you can read about the best Ad Networks to cooperate with if you're using these ad types.\" class=\"wp-image-3146\" srcset=\"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-1-1024x494.png 1024w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-1-300x145.png 300w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-1-768x370.png 768w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-1-1536x741.png 1536w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-1-2048x988.png 2048w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-1-750x362.png 750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ad Networks to use when you&#8217;re working with Popunder or Interstitial ad formats. <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Ad Networks for Popunder<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Adult:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><em>AdSpyglass DSP<\/em><\/li>\n\n\n\n<li><em>ExoClick<\/em><\/li>\n\n\n\n<li><em>TwinRed<\/em><\/li>\n\n\n\n<li><em>TrafficStars<\/em><\/li>\n\n\n\n<li><em>TrafficShop<\/em><\/li>\n\n\n\n<li><em>TrafficForce<\/em><\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Mainstream:<\/h4>\n\n\n\n<ol class=\"wp-block-list\" id=\"block-10864221-2b3c-48cc-bdad-4e79c22ded22\">\n<li><em>AdSpyglass DSP<\/em><\/li>\n\n\n\n<li><em>AdSupply<\/em><\/li>\n\n\n\n<li><em>AdsTerra<\/em><\/li>\n\n\n\n<li><em>Propeller Ads<\/em><\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The best advertising networks for the Interstitial ad format<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Adult:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><em>TrafficStars<\/em><\/li>\n\n\n\n<li><em>TwinRed<\/em><\/li>\n\n\n\n<li><em>ExoClick<\/em><\/li>\n\n\n\n<li><em>AdSpyglass DSP<\/em><\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Mainstream:<\/h4>\n\n\n\n<ol class=\"wp-block-list\" id=\"block-10864221-2b3c-48cc-bdad-4e79c22ded22\">\n<li><em>AdsTerra<\/em><\/li>\n\n\n\n<li><em>AdSupply<\/em><\/li>\n\n\n\n<li><em>AdSpyglass DSP<\/em><\/li>\n\n\n\n<li><em>AdCash<\/em><\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<p>With this set of ad networks, your ad spots will always have a 100% fill rate with good CPM. Also, you will reduce the risk of unwanted &#8216;aggressive&#8217; ads on your website. Nice chance to try! <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Read Also: <a href=\"https:\/\/www.adspyglass.com\/blog\/an-excellent-alternative-to-popunder-interstitial\/\" target=\"_blank\" rel=\"noreferrer noopener\">An excellent alternative to Popunder \u2013 Interstitial ad format<\/a><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-2-1024x544.png\" alt=\"Banner Advertizing format is one of the oldest digital ad types. \nAlthough it appeared a long time ago it is still difficult to figure out how to monetize the format effectively. \" class=\"wp-image-3148\" srcset=\"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-2-1024x544.png 1024w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-2-300x159.png 300w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-2-768x408.png 768w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-2-1536x815.png 1536w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-2-2048x1087.png 2048w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-2-750x398.png 750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Graphic Banner Ads and how to monetize them effectively? <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">A few words and best practices where to place banner spots<\/h3>\n\n\n\n<p>Do not place banners in the footer of the site. Ad networks will not count the most of impressions and will pay minimal CPM for the rest. Place not more than 3-4 banners per page. It doesn&#8217;t make sense to place more. You will earn the same money but will lose your visitor&#8217;s loyalty. <\/p>\n\n\n\n<p>An excellent place for a banner is right under the site header. Especially on mobile devices. CPM of such banners will be 2-3 higher than the beloved NTVs. We recommend placing such a header banner on the very page of your websites. The banner under the player is also very productive.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ad Networks for Banners<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Adult:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><em>AdSpyglass DSP<\/em><\/li>\n\n\n\n<li><em>ExoClick<\/em><\/li>\n\n\n\n<li><em>TwinRed<\/em><\/li>\n\n\n\n<li><em>TrafficStars<\/em><\/li>\n\n\n\n<li><em>Adnium<\/em><\/li>\n\n\n\n<li><em>TrafficForce<\/em><\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Mainstream:<\/h4>\n\n\n\n<ol class=\"wp-block-list\" id=\"block-10864221-2b3c-48cc-bdad-4e79c22ded22\">\n<li><em>Runative<\/em><\/li>\n\n\n\n<li><em>AdsKeeper<\/em><\/li>\n\n\n\n<li><em>AdSpyglass DS<em><em>P<\/em><\/em><\/em><\/li>\n\n\n\n<li><em>Propeller Ads<\/em><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Read also:\u00a0<a href=\"https:\/\/www.adspyglass.com\/blog\/mediation-services-or-how-to-maximize-your-website-profit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mediation Services or How To Maximize Your Website Profit<\/a><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-3-1024x563.png\" alt=\"If you've ever asked what is VAST ads here's a short paragraph about its definition and its way of traffic monetization.\" class=\"wp-image-3149\" srcset=\"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-3-1024x563.png 1024w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-3-300x165.png 300w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-3-768x422.png 768w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-3-1536x845.png 1536w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-3-2048x1126.png 2048w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-3-750x413.png 750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Video Ad Serving Template (VAST Ads). Why use them and how to do it in the most efficient way. <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">VAST (In-video and Slider) Ad Format and the reasons to use for traffic monetization<\/h3>\n\n\n\n<p>Some webmasters don&#8217;t use ads in the player but expose up to 10 popunders per unique visitor. Yeap setting video ads may look a bit more complicated technically and requires a player that supports displaying ads (usually it needs paid-subscription). There are also happens if you use embedded videos.<\/p>\n\n\n\n<p>We at AdSpyglass have developed our own player for video ads, which is placed on top of any player on the site, shows ads, and after the end of the advertisement transfers control to the video-player. With the help of the AdSpyglass player, you can show video ads with any video player and even without it (insert video ads like an in-content banner or modal window)<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Adult:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><em>ExoClick<\/em><\/li>\n\n\n\n<li><em>TwinRed<\/em><\/li>\n\n\n\n<li><em>TrafficStars<\/em><\/li>\n\n\n\n<li><em>Clickaine<\/em><\/li>\n\n\n\n<li><em>AdsTerra<\/em><\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Mainstream:<\/h4>\n\n\n\n<ol class=\"wp-block-list\" id=\"block-10864221-2b3c-48cc-bdad-4e79c22ded22\">\n<li><em>AdSupply<\/em><\/li>\n\n\n\n<li><em>AdsTerra<\/em><\/li>\n\n\n\n<li><em>ExoClick<\/em><\/li>\n\n\n\n<li><em>Propeller Ads<\/em><\/li>\n\n\n\n<li><em>Clickaine<\/em><\/li>\n\n\n\n<li><em>TubeCorporate<\/em><\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Read also: <a href=\"https:\/\/www.adspyglass.com\/blog\/top-scripts-for-running-an-adult-tube-website-in-2021\/\">Top Scripts for Running an Adult Tube Website in 2021<\/a><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-4-1024x496.png\" alt=\"In-page push is a new advertising format which is considered as a native ad type. It looks like a push notification, but appears inside the tab.\" class=\"wp-image-3150\" srcset=\"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-4-1024x496.png 1024w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-4-300x145.png 300w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-4-768x372.png 768w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-4-1536x744.png 1536w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-4-2048x992.png 2048w, https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/09\/image-4-750x363.png 750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">In-page push advertising. New push or old banner?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Here&#8217;s an explanation about what is an In-page push and why that is a great ad format.<\/h3>\n\n\n\n<p>New format. Visually it\u2019s similar to the native push notification, but in fact, it\u2019s just a banner. Subscription database cannot be accumulated and your in-page push income will be proportional to the traffic on your website. But it works in any browser and on all devices. In-page push shows 2-3 times higher CPM in comparison to regular banners. It is approved by Google.<\/p>\n\n\n\n<p>In AdSpyglass, you can work with this format through our <strong>SSP Marketplace<\/strong>. No ad network accounts are not needed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Read Also: <a href=\"https:\/\/www.adspyglass.com\/blog\/new-native-ad-format-in-page-push-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Native Ad Format In-Page Push<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Traforama. What is it and how does it work<\/h2>\n\n\n\n<p>We are at AdSpyglass believe that every website owner should be able to sell traffic from ad spots on his site to a <strong>direct advertiser<\/strong> without intermediaries taking 30%+ commissions between. <\/p>\n\n\n\n<p>That&#8217;s why we&#8217;ve launched <a href=\"https:\/\/www.traforama.com\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=how-to-choose-ad-network&amp;utm_term=how-to-choose-ad-network&amp;utm_content=how-to-choose-ad-network\">Traforama<\/a>. <\/p>\n\n\n\n<p>Traforama&nbsp;is a traffic marketplace created as a perfect environment for direct cooperation between publishers and advertisers.<\/p>\n\n\n\n<p>Now, you&#8217;re completely released from all needless intermediaries in the link because&nbsp;Traforama&nbsp;was created especially to take care of it.&nbsp;<\/p>\n\n\n\n<p><strong>So, how does it work?<\/strong>&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Invite direct advertisers to join&nbsp;Traforama&nbsp;using&nbsp;<a href=\"https:\/\/adspyglass.intercom-clicks.com\/via\/e?ob=%2F%2BMcE3%2BkjzvdRPk17YGN6JCl8XWd2CTSKrSpwsYbOJll%2BUOFHamhtj9lgCgaHYkl&amp;h=c365efce3f6e3151ecd379777cbb2643f29d3901-m6h7dw76_125142900035384&amp;l=9143b6835469573a2faa1a338aca108cbc3a8fd5-4988875\" target=\"_blank\" rel=\"noreferrer noopener\">your referral link.<\/a>&nbsp;(it can be your familiar advertisers or just forum-guys) &nbsp;<\/li>\n\n\n\n<li>After the advertiser enters&nbsp;Traforama, you automatically will be available for him as a publisher.<\/li>\n\n\n\n<li>Start cooperating with direct advertisers with 100% of revenue share.<br>To learn more about the referral program, go to&nbsp;<a href=\"https:\/\/app.adspyglass.com\/referral-advertiser?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=how-to-choose-ad-network&amp;utm_term=how-to-choose-ad-network&amp;utm_content=how-to-choose-ad-network\" target=\"_blank\" rel=\"noreferrer noopener\">the Invite Advertiser section&nbsp;<\/a>of your account, or:<\/li>\n<\/ol>\n\n\n\n<p>If an advertiser registered at Traforama via your referral link <strong>all your transactions will be 0-fee<\/strong>. You will receive 100% of the money that the advertiser will spend. You won&#8217;t need to think about payments, statistics, etc. <\/p>\n\n\n\n<p>Advertisers will be able to buy needed segments of your traffic at a competitive price. If the Ad network pays more, then the traffic goes to the ad network. All your direct advertisers will also have to compete for your traffic, thereby the rate will increase!<\/p>\n\n\n\n<p>It is very convenient, and moreover, very profitable! You need to give it a shot!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some advice for making the right choice about ad networks and ad formats for your website. If you&#8217;re working with traffic and you&#8217;ve managed to find a way of cooperation with several Ad Networks simultaneously, this guide will help your to choose the best Ad Networks combination in order to maximize your profit.<\/p>\n","protected":false},"author":9,"featured_media":3140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1305,1304,53],"tags":[48,49,44,45,46,50,47,52,51],"class_list":["post-3138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-mediation","category-recent","category-tips-for-webmaster","tag-ad-network","tag-adult-traffic","tag-advertising","tag-banner-ad","tag-interstitial","tag-mainstream-traffic","tag-popunder","tag-tips-for-publishers","tag-website-monetization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to choose ad networks for your website<\/title>\n<meta name=\"description\" content=\"Get the latest insights for making the right choice about ad networks and ad formats for your website. If you&#039;re working with traffic and you&#039;ve managed to find a way of cooperation with several Ad Networks simultaneously, this guide will help your to choose the best Ad Networks combination in order to maximize your profit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspyglass.com\/blog\/how-to-choose-ad-networks-for-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to choose ad networks for your website\" \/>\n<meta property=\"og:description\" content=\"Get the latest insights for making the right choice about ad networks and ad formats for your website. 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