{"id":3164,"date":"2020-12-02T15:55:47","date_gmt":"2020-12-02T15:55:47","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/?p=3164"},"modified":"2021-09-23T15:41:41","modified_gmt":"2021-09-23T15:41:41","slug":"what-is-the-ssp-marketplace","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/what-is-the-ssp-marketplace\/","title":{"rendered":"What is the SSP Marketplace? – The easiest explainer ever"},"content":{"rendered":"\n

Let’s start with an example…
Imagine that you’re a farmer (unexpected, huh?)<\/em>
As soon as you’ve finished the harvesting, you get a question:<\/p>\n\n\n\n

“How can I sell my grains to get as much profit as possible?”<\/p>\n\n\n\n

\"<\/figure>\n\n\n\n\n\n\n\n

The majority of farmers just go to the local tallyman. There, they agree on a price and sell everything in bulk.
But it is a terrible idea\u2026 Curious to know why?
Let’s look at the case when you sell wheat to a single local tallyman:<\/p>\n\n\n\n

Local tallyman case<\/h2>\n\n\n\n
  1. You can’t be sure that tallyman’s price is fair. You’re not aware of the market’s average rates. Therefore, you are making deals in ‘blind mode’.<\/li>
  2. You can’t be sure about the purchasing capacity of tallyman. He may buy just a part of your harvest and leave you remains. What to do when your crop is better?<\/li>
  3. Like everyone, you may have not only wheat but other grains as well. However, the buyer is focused on the wheat-business only. The result is selling rye and barley for nothing.<\/li><\/ol>\n\n\n\n

    Read Also: How to choose Tallyman<\/s> Ad Network for your website?<\/a><\/p><\/blockquote>\n\n\n\n

    So, you see that such a scenario is not the best one.
    Your business will continue to live but not grow.
    Now, let’s look at another case.
    <\/p>\n\n\n\n

    Country Marketplace Option<\/h2>\n\n\n\n


    You’re still the same farmer. But, instead of cooperating with the local tallyman, you’re doing wise business.

    You’ve decided to go to another place. Place where there are hundreds of tallymen instead of one. Let’s call that place the Country Marketplace.<\/p>\n\n\n\n

    There, you can precisely indicate the quality, quantity, and variety of grains you own. As a result, a lot of buyers will want to buy your harvest, instead of only one.<\/p>\n\n\n\n

    \"<\/figure>\n\n\n\n

    Let’s determine the effectiveness points of this scenario:<\/strong><\/p>\n\n\n\n

    1. To buy your grain, tallymen will offer their bids and prices. The deal will be closed with the highest bid. (A first-price sealed-bid auction). That’s why you can be 100% sure that your price is even higher than the market’s average.<\/li>
    2. There are a lot of buyers and a lot of demand. It means that your harvest will be sold entirely without any remains. (Of course, if there are no insects ? or bots ? in your grains)<\/li>
    3. In case there are a lot of buyers, we can say that their needs will be quite differentiated. Thus, you’ll quickly sell your wheat, barley, and even rye. It allows you to experiment more and grow something new.
      Every good will find its buyer.<\/li><\/ol>\n\n\n\n

      Read also: Why you should AVOID ad networks with fixed CPM?<\/a><\/p><\/blockquote>\n\n\n\n

      \"What<\/figure>\n\n\n\n

      It seems like your choice is obvious\u2026<\/p>\n\n\n\n

      But let’s go back to the digital century and shift the paradigm to the thematic one.<\/p>\n\n\n\n

      You are (an ex-farmer) becoming a website owner. Ad spots on your website are the different types of harvest you have. Greedy tallyman from example turns into Ad Network. <\/p>\n\n\n\n

      And the Country Marketplace’s real name is SSP Marketplace.<\/p>\n\n\n\n

      In other words, there is an ability to sell advertising spaces on your website automatically at the highest price. The first-price auction will determine the cost of each impression, and SSP itself will play the role of auctioneer.<\/p>\n\n\n\n

      \"SSP<\/figure>\n\n\n\n

      Read Aslo: What is Frequency Capping? Simple explainer.<\/a><\/p><\/blockquote>\n\n\n\n

      Now, let’s look closer onto terminology<\/p>\n\n\n\n

      So, what is the SSP marketplace ?<\/h2>\n\n\n\n

      SSP marketplace (or Supply Side Platform)<\/strong> – it is an integration of independent ad networks via DSP, which takes part in auction trading through the RTB model. Registration is not needed for working with them.<\/p>\n\n\n\n

      Ad networks make their bids on the traffic. After that, an impression will be automatically given to the one who offered the highest price.<\/p>\n\n\n\n

      \"SUPPLY<\/figure>\n\n\n\n

      In this manner, you’ll manage to enlarge your website’s reach<\/strong> and earn more.<\/p>\n\n\n\n

      Also, you’ll never leave any single visitor without his beloved advertisement. ?<\/em><\/p>\n\n\n\n

      What is the difference between regular SSP and SSP Marketplace by AdSpyglass?<\/h2>\n\n\n\n

      SSP alone is just technology <\/strong>from the AdTech industry.<\/p>\n\n\n\n

      But, SSP Marketplace (or Smart SSP,<\/strong> how we call it) is the most advanced technology implementation.<\/strong><\/p>\n\n\n\n

      Webmasters can operate with a huge amount of Ad Networks simultaneously without having any accounts with its help. Moreover, the price of every impression will be determined via RTB. So, you’ll be able to squeeze as much as possible from your traffic.<\/p>\n\n\n\n

      \"SSP<\/figure>\n\n\n\n

      Also, there is another chilly-cool feature: You’re welcome to invite your acquaintanced direct advertisers and cooperate with them without commission, absolutely. We’re serious ?<\/p>\n\n\n\n

      Read more: Mediation Services or How To Maximize Your Website Profit<\/a><\/p>\n\n\n\n

      Which ad formats are supported at SSP Marketplace?<\/h2>\n\n\n\n

      SSP Marketplace by Adspyglass is supporting the following formats at the moment:<\/p>\n\n\n\n