<\/p>\n\n\n\n
Traditional Ad Networks: Limitations and Challenges<\/h2>\n\n\n
Traditional ad networks operate by sending a request to fill a specific ad spot on a website, then searching through its database to find a prospective advertiser based on revenue potential and historical metrics.<\/p>\n
The chosen advertiser’s ads are served until all are completed, then the next highest revenue-generating advertiser is selected, repeating this process in a sequential “waterfall” method.<\/p>\n
However, this method has several drawbacks that can limit revenue potential. The first advertiser in the “waterfall” is given priority, potentially hindering the opportunity to maximize revenue if it does not have the highest-paying ad for a particular user. Ads that are further down the “waterfall” sequence are not called, leading to lost revenue opportunities.<\/p>\n
Additionally, the fixed sequence of ads in the “waterfall” does not allow for competition from potential buyers willing to pay more for a user, further limiting revenue potential.<\/p>\n
<\/p>\n
<\/p>\n
The Advantages of the AdSpyglass Weighted System<\/h2>\n
Rather than using the waterfall method, AdSpyglass uses a \u2018weighted\u2019 system. The platform assigns and prioritizes ad networks by weight determined according to the performance of one network in relation to others.<\/p>\n
The software collects critical ad network data like response time, fill rate, eCPM, and CTR. In real-time, these metrics are mapped against filters like region, device format, connection type, browser, platform, and internet service provider. This results in the top pool of ads from each ad network being requested, which ensures that you get the high-performing ads from each network for each visitor before moving on to lower-paying ads.<\/p>\n
Let’s take a look at an example.<\/p>\n
Let\u2019s imagine you work with 3 ad networks on a regular basis. We\u2019ll call them: Ad Network 1, Ad Network 2, and Ad Network 3.<\/p>\n
After the first CPM check, you might find results like these:<\/p>\n
- \n
- Ad Network 1 CPM = $0.50<\/li>\n
- Ad Network 2 CPM = $1.20<\/li>\n
- Ad Network 3 CPM = $0.80<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/08\/4-1024x540.jpg\")
<\/p>\n<\/p>\n
As you can see, Ad Network 2 has the highest CPM and will be allocated an ad spot on your website. After the next CPM check, the situation could have changed; maybe Ad Network 1\u2019s CPM could rise to $1.30. The ad mediation platform will then allocate your spot to Ad Network 1. Maybe Ad Networks 1 and 2 don\u2019t have any ads for a particular GEO, let\u2019s say Indonesia, and cover only your US and Germany impressions. But Ad Network 3 has offers for Indonesia at CPM $0.3. $0.3 is better than nothing, isn’t it? <\/p>\n
All these processes happen on the fly, giving you an easy way of maximizing your revenue.<\/p>\n
![\"\"](\"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2020\/08\/5-1024x540.jpg\")
<\/p>\nWith an ad mediation platform like AdSpyglass, signing up to several networks makes much more sense, doesn\u2019t it?<\/p>\n
Streamlining Ad Network Testing <\/h2>\n
The ad network mediation process described above implies having accounts with every network you want to add to the rotation.<\/p>\n
But getting accounts with the 35 best networks in the niche might be a bit too much. Besides, some networks might not perform that well for your particular traffic. So registering with them will turn out to be a waste of time.<\/p>\n
The great news is – there is a way to test every network without the endless account registering. All you need is an account with one ad network and the AdSpyglass Marketplace.<\/p>\n
Maximizing Revenue through AdSpyglass Marketplace<\/h2>\n
The AdSpyglass Marketplace is a platform that provides tools and services to improve the demand and quality of ads on your website, giving you more control and helping you earn more revenue.<\/p>\n
The Marketplace integrates with over 35 ad networks and DSPs through RTB (Real-Time Bidding), allowing you to add all of AdSpyglass’s partner networks to your ad spots without the need for individual accounts with those networks.<\/p>\n
The Marketplace acts as a Supply Side Platform (SSP) to streamline the ad network mediation process.<\/p>\n
Real-Time Bidding and Ad Revenue Amplification<\/h2>\n
Real-Time Bidding (RTB) is a programmatic advertising model that maximizes ad revenue by conducting a direct bid auction for each ad impression.<\/p>\n
Unlike traditional models where ads are sold in advance for a fixed price, RTB allows networks and direct advertisers to bid in real-time for access to your website’s traffic.<\/p>\n
The impressions are then automatically awarded to the highest bidder, leading to a potential increase in ad revenue.<\/p>\n
Unleash the Power of RTB:
Connect All Partner Networks with Just Three Clicks<\/h2>\nIf you have an account with at least one of the ad networks that allow auto-importing creatives (listed below), you can connect all our partner networks via the RTB with just three clicks without having an account with any of those networks.<\/p>\n
<\/p>\n\n\n
Discover the Benefits of RTB: View Our Partner Ad Networks Now. See the full list of our partner networks with auto-import support:<\/p>\n\n\n\n