{"id":3970,"date":"2021-09-21T10:59:55","date_gmt":"2021-09-21T10:59:55","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-adtech\/"},"modified":"2024-01-19T05:32:48","modified_gmt":"2024-01-19T05:32:48","slug":"adtech","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/adtech\/","title":{"rendered":"Adtech"},"content":{"rendered":"<p><span>Adtech is a collection of technologies related to advertising. This term combines the tools and software for advertising agencies that they use in their advertising activities: strategy development, ad setup, and management.<\/span><\/p>\n<p><span>Two large categories of people interact with the phenomenon of advertising technologies: advertisers and publishers.<\/span><\/p>\n<p><span>Adtech for brands and companies is a great tool to promote your business and create optimal marketing strategies. Advertisers collect customer information, modify and optimize their ad campaigns, and maximize their ad budget.<\/span><\/p>\n<p><span>Publishers, in turn, satisfy the needs of advertisers and do their best to ensure that the ad is seen by as many people as possible.<\/span><\/p>\n<p><span>Several types of ad platforms are used in this area: Demand Side Platform (DSP), Data Management Platform (DMP), Ad Exchange, and Supply Side Platform (SSP).<\/span><\/p>\n<ul>\n<li><span><strong>DSP<\/strong><\/span><span> &#8211; interacts with various ad exchanges and publishers to help advertisers buy space at the best price<\/span><\/li>\n<li><span><strong>DMP<\/strong><\/span><span> &#8211; identifies general trends in end-user behavior by analyzing large databases.<\/span><\/li>\n<li><span><strong>Ad Exchange <\/strong><\/span><span>&#8211; platforms that provide buying and selling ads on ad networks. Works on the principle of a real-time exchange.<\/span><\/li>\n<li><span><strong>SSP <\/strong><\/span><span>&#8211; roughly speaking, it is analogous to the DSP system only for publishers, helping them to accept requests from exchanges in real-time.<\/span><\/li>\n<\/ul>\n<p><span>Platforms such as Simpli.fi PubMatic and SmartyAds are excellent examples of flexible and transparent advertising platforms.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adtech is a collection of technologies related to advertising. This term combines the tools and software for advertising agencies that they use in their advertising activities: strategy development, ad setup, and management. Two large categories of people interact with the phenomenon of advertising technologies: advertisers and publishers. Adtech for brands and companies is a great [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[94,93],"tags":[123,155,154,156],"class_list":["post-3970","post","type-post","status-publish","format-standard","hentry","category-a","category-glossary","tag-adspyglass-glossary","tag-adtech-definition","tag-adtech-term","tag-what-is-adtech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adtech - Adspyglass<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspyglass.com\/blog\/adtech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adtech - Adspyglass\" \/>\n<meta property=\"og:description\" content=\"Adtech is a collection of technologies related to advertising. 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