{"id":3980,"date":"2021-09-21T11:00:06","date_gmt":"2021-09-21T11:00:06","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-agency-trading-desk\/"},"modified":"2024-01-19T05:35:34","modified_gmt":"2024-01-19T05:35:34","slug":"agency-trading-desk","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/agency-trading-desk\/","title":{"rendered":"Agency Trading Desk"},"content":{"rendered":"<p><span>Agency trading desk (ATD) is either software or a set of services that connects advertisers and publishers. It helps advertisers to plan ad campaigns, reach publishers, and optimize the campaigns.&nbsp;<\/span><\/p>\n<p><span>So advertisers connect with an ATD, the ATD, on behalf of the advertiser, connects to demand-side platforms and creates ad campaigns. Therefore, an advertiser pays both to the ATD and the publisher.&nbsp;<\/span><\/p>\n<p><span>Some ATDs offer additional services such as consultation in ad campaigns planning, execution, monitoring, and optimization. Therefore, they involve human expertise in the process.&nbsp;<\/span><\/p>\n<p><span>However, ATDs are not used a lot nowadays. It has numerous reasons, for example:<\/span><\/p>\n<ul>\n<li><span>ATDs charged too much extra for their work<\/span><\/li>\n<li><span>the advertiser had little influence on where they get published and how<\/span><\/li>\n<li><span>ATDs used the lack of knowledge about digital advertising and offered their expertise which is now fully available<\/span><\/li>\n<li><span>ATDs were not transparent about their working process and could deliver inaccurate analytics about ad campaign success<\/span><\/li>\n<li><span>in-house demand-service platforms became cheaper<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Agency trading desk (ATD) is either software or a set of services that connects advertisers and publishers. It helps advertisers to plan ad campaigns, reach publishers, and optimize the campaigns.&nbsp; So advertisers connect with an ATD, the ATD, on behalf of the advertiser, connects to demand-side platforms and creates ad campaigns. Therefore, an advertiser pays [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[94,93],"tags":[123,185,184,186],"class_list":["post-3980","post","type-post","status-publish","format-standard","hentry","category-a","category-glossary","tag-adspyglass-glossary","tag-agency-trading-desk-definition","tag-agency-trading-desk-term","tag-what-is-agency-trading-desk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agency Trading Desk - Adspyglass<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspyglass.com\/blog\/agency-trading-desk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agency Trading Desk - Adspyglass\" \/>\n<meta property=\"og:description\" content=\"Agency trading desk (ATD) is either software or a set of services that connects advertisers and publishers. 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