{"id":4013,"date":"2021-09-21T11:00:14","date_gmt":"2021-09-21T11:00:14","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-branded-keyword\/"},"modified":"2021-09-28T15:19:07","modified_gmt":"2021-09-28T15:19:07","slug":"branded-keyword","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/branded-keyword\/","title":{"rendered":"Branded Keyword"},"content":{"rendered":"<p><span>A branded keyword is a searched phrase that includes the brand&rsquo;s name. For example, &ldquo; used Apple phones&rdquo;, &ldquo;Apple stores nearby&rdquo;, &ldquo;Apple computers review&rdquo;, etc.&nbsp;<\/span><\/p>\n<p><span>Users that search for branded keywords are already aware of the brand and are the most likely to buy. It is very important that your landing pages have relevant branded keywords. Otherwise, some other website might come up at the top results in the searches.&nbsp;<\/span><\/p>\n<p><span>In order to find your best-performing branded keywords, you can use:<\/span><\/p>\n<ul>\n<li><span>search engine suggestions<\/span><\/li>\n<li><span>related searches<\/span><\/li>\n<li><span>queries report in Google Analytics<\/span><\/li>\n<\/ul>\n<p><span>If you want to make sure that your website comes up first in SERPs for branded keywords, try to:<\/span><\/p>\n<ul>\n<li><span>include the keywords in the relevant pages<\/span><\/li>\n<li><span>add site links through &ldquo;sitemap&rdquo; in Google Search Console<\/span><\/li>\n<li><span>add business information (location, category, photos, reviews) in Google My Business<\/span><\/li>\n<li><span>add review page to the websites and add your social media to rank higher than review websites<\/span><\/li>\n<li><span>make sure you have questions to the &ldquo;people also ask&rdquo; section on Google<\/span><\/li>\n<li><span>bid on your branded keywords on paid search (competitors often bid on keywords of their competitors to appear higher up the search)<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A branded keyword is a searched phrase that includes the brand&rsquo;s name. For example, &ldquo; used Apple phones&rdquo;, &ldquo;Apple stores nearby&rdquo;, &ldquo;Apple computers review&rdquo;, etc.&nbsp; Users that search for branded keywords are already aware of the brand and are the most likely to buy. It is very important that your landing pages have relevant branded [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93,95],"tags":[123,284,283,285],"class_list":["post-4013","post","type-post","status-publish","format-standard","hentry","category-glossary","category-b","tag-adspyglass-glossary","tag-branded-keyword-definition","tag-branded-keyword-term","tag-what-is-branded-keyword"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branded Keyword<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspyglass.com\/blog\/branded-keyword\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branded Keyword\" \/>\n<meta property=\"og:description\" content=\"A branded keyword is a searched phrase that includes the brand&rsquo;s name. For example, &ldquo; used Apple phones&rdquo;, &ldquo;Apple stores nearby&rdquo;, &ldquo;Apple computers review&rdquo;, etc.&nbsp; Users that search for branded keywords are already aware of the brand and are the most likely to buy. It is very important that your landing pages have relevant branded [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adspyglass.com\/blog\/branded-keyword\/\" \/>\n<meta property=\"og:site_name\" content=\"AdSpyglass\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspyglass\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-21T11:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-28T15:19:07+00:00\" \/>\n<meta name=\"author\" content=\"zerg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AdSpyglass\" \/>\n<meta name=\"twitter:site\" content=\"@AdSpyglass\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"zerg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/branded-keyword\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/branded-keyword\\\/\"},\"author\":{\"name\":\"zerg\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#\\\/schema\\\/person\\\/381353662ed5ec215106b146822869fb\"},\"headline\":\"Branded Keyword\",\"datePublished\":\"2021-09-21T11:00:14+00:00\",\"dateModified\":\"2021-09-28T15:19:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/branded-keyword\\\/\"},\"wordCount\":204,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#organization\"},\"keywords\":[\"adspyglass glossary\",\"branded keyword definition\",\"branded keyword term\",\"what is branded keyword\"],\"articleSection\":[\"AdSpyglass Webmaster's Glossary\",\"B\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/branded-keyword\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/branded-keyword\\\/\",\"url\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/branded-keyword\\\/\",\"name\":\"Branded Keyword\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#website\"},\"datePublished\":\"2021-09-21T11:00:14+00:00\",\"dateModified\":\"2021-09-28T15:19:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/branded-keyword\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/branded-keyword\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/branded-keyword\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AdSpyglass Webmaster's Glossary\",\"item\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"B\",\"item\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/glossary\\\/b\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Branded Keyword\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/\",\"name\":\"AdSpyglass\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#organization\",\"name\":\"Adspyglass\",\"url\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/logo-asg-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/logo-asg-1.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Adspyglass\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adspyglass\\\/\",\"https:\\\/\\\/x.com\\\/AdSpyglass\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCjwWrtCc1UwDil7ZRwiGZDg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#\\\/schema\\\/person\\\/381353662ed5ec215106b146822869fb\",\"name\":\"zerg\",\"url\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/author\\\/zerg\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branded Keyword","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adspyglass.com\/blog\/branded-keyword\/","og_locale":"en_US","og_type":"article","og_title":"Branded Keyword","og_description":"A branded keyword is a searched phrase that includes the brand&rsquo;s name. For example, &ldquo; used Apple phones&rdquo;, &ldquo;Apple stores nearby&rdquo;, &ldquo;Apple computers review&rdquo;, etc.&nbsp; Users that search for branded keywords are already aware of the brand and are the most likely to buy. It is very important that your landing pages have relevant branded [&hellip;]","og_url":"https:\/\/www.adspyglass.com\/blog\/branded-keyword\/","og_site_name":"AdSpyglass","article_publisher":"https:\/\/www.facebook.com\/adspyglass\/","article_published_time":"2021-09-21T11:00:14+00:00","article_modified_time":"2021-09-28T15:19:07+00:00","author":"zerg","twitter_card":"summary_large_image","twitter_creator":"@AdSpyglass","twitter_site":"@AdSpyglass","twitter_misc":{"Written by":"zerg","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adspyglass.com\/blog\/branded-keyword\/#article","isPartOf":{"@id":"https:\/\/www.adspyglass.com\/blog\/branded-keyword\/"},"author":{"name":"zerg","@id":"https:\/\/www.adspyglass.com\/blog\/#\/schema\/person\/381353662ed5ec215106b146822869fb"},"headline":"Branded Keyword","datePublished":"2021-09-21T11:00:14+00:00","dateModified":"2021-09-28T15:19:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adspyglass.com\/blog\/branded-keyword\/"},"wordCount":204,"commentCount":0,"publisher":{"@id":"https:\/\/www.adspyglass.com\/blog\/#organization"},"keywords":["adspyglass glossary","branded keyword definition","branded keyword term","what is branded keyword"],"articleSection":["AdSpyglass Webmaster's Glossary","B"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adspyglass.com\/blog\/branded-keyword\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adspyglass.com\/blog\/branded-keyword\/","url":"https:\/\/www.adspyglass.com\/blog\/branded-keyword\/","name":"Branded Keyword","isPartOf":{"@id":"https:\/\/www.adspyglass.com\/blog\/#website"},"datePublished":"2021-09-21T11:00:14+00:00","dateModified":"2021-09-28T15:19:07+00:00","breadcrumb":{"@id":"https:\/\/www.adspyglass.com\/blog\/branded-keyword\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adspyglass.com\/blog\/branded-keyword\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adspyglass.com\/blog\/branded-keyword\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.adspyglass.com\/blog\/"},{"@type":"ListItem","position":2,"name":"AdSpyglass Webmaster's Glossary","item":"https:\/\/www.adspyglass.com\/blog\/glossary\/"},{"@type":"ListItem","position":3,"name":"B","item":"https:\/\/www.adspyglass.com\/blog\/glossary\/b\/"},{"@type":"ListItem","position":4,"name":"Branded Keyword"}]},{"@type":"WebSite","@id":"https:\/\/www.adspyglass.com\/blog\/#website","url":"https:\/\/www.adspyglass.com\/blog\/","name":"AdSpyglass","description":"","publisher":{"@id":"https:\/\/www.adspyglass.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adspyglass.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adspyglass.com\/blog\/#organization","name":"Adspyglass","url":"https:\/\/www.adspyglass.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adspyglass.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2021\/10\/logo-asg-1.svg","contentUrl":"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2021\/10\/logo-asg-1.svg","width":"1024","height":"1024","caption":"Adspyglass"},"image":{"@id":"https:\/\/www.adspyglass.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adspyglass\/","https:\/\/x.com\/AdSpyglass","https:\/\/www.youtube.com\/channel\/UCjwWrtCc1UwDil7ZRwiGZDg"]},{"@type":"Person","@id":"https:\/\/www.adspyglass.com\/blog\/#\/schema\/person\/381353662ed5ec215106b146822869fb","name":"zerg","url":"https:\/\/www.adspyglass.com\/blog\/author\/zerg\/"}]}},"views":35,"_links":{"self":[{"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/posts\/4013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/comments?post=4013"}],"version-history":[{"count":1,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/posts\/4013\/revisions"}],"predecessor-version":[{"id":5006,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/posts\/4013\/revisions\/5006"}],"wp:attachment":[{"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/media?parent=4013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/categories?post=4013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/tags?post=4013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}