{"id":4014,"date":"2021-09-21T11:00:14","date_gmt":"2021-09-21T11:00:14","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-breadcrumbs\/"},"modified":"2021-09-28T15:19:07","modified_gmt":"2021-09-28T15:19:07","slug":"breadcrumbs","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/breadcrumbs\/","title":{"rendered":"Breadcrumbs"},"content":{"rendered":"<p><span>A breadcrumb is a series of links that website users use to navigate a website and track the website homepage from the page they&rsquo;re currently viewing. It appears around the top of your page mainly in a single line and reflects the website structure. When appropriately used, breadcrumbs can give your website pages more context and cut down on negative factors to improve your website&rsquo;s user experience.<\/span><\/p>\n<h2>Types of Breadcrumbs<\/h2>\n<ul>\n<li><span>&nbsp;Location breadcrumbs: this is the most familiar type and tells a page&rsquo;s position in the website hierarchy. With this breadcrumb, users can also visit a page hosting other similar pages.<\/span><\/li>\n<li><span>Path breadcrumbs: this type shows the users&rsquo; path to the webpage. A website&rsquo;s content can be accessed through different paths, and the path crumbs show this.<\/span><\/li>\n<li><span>Keyword or attribute breadcrumbs: the difference between attribute and location crumbs is that attribute or keyword crumb uses an attribute or a keyword to represent the webpage instead of the page title. This type of breadcrumb is common on e-commerce websites.<\/span><\/li>\n<\/ul>\n<h2>How It Affects SEO<\/h2>\n<ul>\n<li><span>Keywords point to specific pages and help the search engine understand the relationship between different pages.<\/span><\/li>\n<li><span>The website&rsquo;s internal linking structure improves. This is an additional benefit of breadcrumbs if used together with contextual linking to other related pages.<\/span><\/li>\n<li><span>Schemas can describe breadcrumbs, and this helps search engine bots identify the breadcrumb and increases the chance of the breadcrumb appearing on SERPs.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A breadcrumb is a series of links that website users use to navigate a website and track the website homepage from the page they&rsquo;re currently viewing. It appears around the top of your page mainly in a single line and reflects the website structure. 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