{"id":4020,"date":"2021-09-21T11:00:22","date_gmt":"2021-09-21T11:00:22","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-click-id\/"},"modified":"2021-09-28T15:19:01","modified_gmt":"2021-09-28T15:19:01","slug":"click-id","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/click-id\/","title":{"rendered":"Click ID"},"content":{"rendered":"<p><span>Click ID is a tracking parameter that identifies when and where a user clicked on the ad, link, or some segment on your website. This tracking can offer room for constant improvement if interpreted and measured right.&nbsp;<\/span><\/p>\n<p><span>All kinds of advertisements are supposed to drive more revenue than the cost of the ad campaign itself. It means that ads should be effective: reach their target audience with as little effort as possible and attract them.&nbsp;<\/span><\/p>\n<p><span>Click ID shows you information on where the user has seen the ad and when they clicked on it. Consequently, you will be able to define:<\/span><\/p>\n<ul>\n<li><span>what channels drive the most actions<\/span><\/li>\n<li><span>what creatives work better<\/span><\/li>\n<li><span>what time is the most effective<\/span><\/li>\n<li><span>what keywords work the best<\/span><\/li>\n<\/ul>\n<p><span>It is also a great tool for A\/B testing that helps brands to test waters, constantly optimize their campaigns and reach more people with less budget spent.&nbsp;<\/span><\/p>\n<p><span>Therefore, using Click ID makes sense only if you use this data wisely.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click ID is a tracking parameter that identifies when and where a user clicked on the ad, link, or some segment on your website. This tracking can offer room for constant improvement if interpreted and measured right.&nbsp; All kinds of advertisements are supposed to drive more revenue than the cost of the ad campaign itself. 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