{"id":4119,"date":"2021-09-21T11:01:17","date_gmt":"2021-09-21T11:01:17","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-hilltop-algorithm\/"},"modified":"2021-09-28T15:17:40","modified_gmt":"2021-09-28T15:17:40","slug":"hilltop-algorithm","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/hilltop-algorithm\/","title":{"rendered":"Hilltop Algorithm"},"content":{"rendered":"<p><span>The Hilltop algorithm was adopted by Google in 2003 and its main goal is to find expert pages. Expert pages publish content on a specific topic and link to many websites without affiliate links. They are considered to be independent and authoritative and appear on the top positions of the search.<\/span><\/p>\n<p><span>Google&rsquo;s search engine finds these expert pages in advance and as soon as someone searches for topics, they already choose from expert pages, not the entire Internet.&nbsp;<\/span><\/p>\n<p><span>The Hilltop algorithm was extremely important for search engine optimization. If websites wanted to rank higher, they were trying hard to get a link from expert pages. One backlink could influence the ranking dramatically. However, this SEO technique was abused in the past and is less relevant today.&nbsp;<\/span><\/p>\n<p><span>However, it is still important to get backlinks from authoritative pages and work on quality rather than quantity. At the same time, there should be links from smaller websites as well: if you have only links from big names, search engines will start getting suspicious.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Hilltop algorithm was adopted by Google in 2003 and its main goal is to find expert pages. Expert pages publish content on a specific topic and link to many websites without affiliate links. They are considered to be independent and authoritative and appear on the top positions of the search. Google&rsquo;s search engine finds [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93,101],"tags":[123,602,601,603],"class_list":["post-4119","post","type-post","status-publish","format-standard","hentry","category-glossary","category-h","tag-adspyglass-glossary","tag-hilltop-algorithm-definition","tag-hilltop-algorithm-term","tag-what-is-hilltop-algorithm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hilltop Algorithm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspyglass.com\/blog\/hilltop-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hilltop Algorithm\" \/>\n<meta property=\"og:description\" content=\"The Hilltop algorithm was adopted by Google in 2003 and its main goal is to find expert pages. 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