{"id":4175,"date":"2021-09-21T11:01:34","date_gmt":"2021-09-21T11:01:34","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-link-profile\/"},"modified":"2021-09-28T15:16:43","modified_gmt":"2021-09-28T15:16:43","slug":"link-profile","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/link-profile\/","title":{"rendered":"Link Profile"},"content":{"rendered":"<p><span>A link profile is an SEO term that refers to the inbound links pointing to a site, and its main characteristics. However, the other components of a site&rsquo;s link profile also include the types of links that are pointing back to your site, their anchor text, and the manner (context) those links were acquired in.&nbsp;<\/span><\/p>\n<p><span>The link profile is critical for the search engines to keep the websites&rsquo; ranking relevant and fair, and also detect and prevent the &ldquo;black-hat&rdquo; link-building tactics to game the rankings.&nbsp;<\/span><\/p>\n<p><span>A good link profile is made up of various relevant, usable, and non-spammy links. The bad one will have the opposite case. So, to make sure your site has a good link profile, during any checkup, you should keep an eye on the following:<\/span><\/p>\n<ul>\n<li><span>the link relevance &#8211; should be related to the page&rsquo;s topic<\/span><\/li>\n<li><span>the anchor text quality &#8211; it should be semantically relevant to the topic to enrich and diversify the copy<\/span><\/li>\n<li><span>the domain\/page ranking, of which the link has come from &#8211; try to cover only the authoritative resources<\/span><\/li>\n<li><span>the position of the link on your page &#8211; the links should be naturally and evenly placed on the page, with placing the most important links on the top.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span>Other important aspects include the link freshness and authority, the depth of the linked page and their diversity, etc.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A link profile is an SEO term that refers to the inbound links pointing to a site, and its main characteristics. However, the other components of a site&rsquo;s link profile also include the types of links that are pointing back to your site, their anchor text, and the manner (context) those links were acquired in.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93,105],"tags":[123,770,769,771],"class_list":["post-4175","post","type-post","status-publish","format-standard","hentry","category-glossary","category-l","tag-adspyglass-glossary","tag-link-profile-definition","tag-link-profile-term","tag-what-is-link-profile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Link Profile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspyglass.com\/blog\/link-profile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Link Profile\" \/>\n<meta property=\"og:description\" content=\"A link profile is an SEO term that refers to the inbound links pointing to a site, and its main characteristics. 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