{"id":4182,"date":"2021-09-21T11:01:41","date_gmt":"2021-09-21T11:01:41","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-media-buying\/"},"modified":"2021-09-28T15:16:38","modified_gmt":"2021-09-28T15:16:38","slug":"media-buying","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/media-buying\/","title":{"rendered":"Media Buying"},"content":{"rendered":"<p><span>Media buying is a marketing strategy of purchasing the ad space to deliver and promote the messages to a website audience. In affiliate marketing, this term is used for describing buying the ads for the affiliate links promotion, that provide ads vendors with a certain commission for the services. This model is also known as cost-per-impression.<\/span><\/p>\n<p><span>The media buying strategy works in the following way:<\/span><\/p>\n<ul>\n<li><span>The website shows the ads (that can be banners, videos, posts, etc) in the places which have been ordered by a media buyer.&nbsp;<\/span><\/li>\n<li><span>Media buyer pays the website for showing his ads. Basically, that&rsquo;s the pay for the ad impressions (when the website users actually see the banner).<\/span><\/li>\n<li><span>The advertiser (the owner of a certain offer promoted by the media buyer on the ads) pays for the media buyer services when users interact with their sites or products\/services offered there: sign up for a subscription, buy products, participate in the surveys, etc.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span>As a rule, the media buyers promote their ads via different platforms, including websites (direct purchase), ad networks (via driven traffic), social media platforms (Instagram, Facebook ads, etc).&nbsp;<\/span><\/p>\n<h3>Main Benefits of Media Buying Approach<\/h3>\n<ul>\n<li><span><strong>Employ the most relevant media channels and detailed planning<\/strong><\/span><span> to increase the campaign efficiency (cover the site goals, target audience, considerable campaign budget, and deep knowledge of the traditional and digital marketplace trends)<\/span><\/li>\n<li><span><strong>Boost the rates to the business development<\/strong><\/span><span> (set up and reach new goals, add value to the ads, ensure more competitive pricing, etc)<\/span><\/li>\n<li><span><strong>Track the progress of your marketing campaign<\/strong><\/span><span> (complete a detailed audit of each media placement, determine the most beneficial platforms, monitor the performance, and improve the ROI)<\/span><\/li>\n<\/ul>\n<p><span>Media buying strategy is a powerful source of ad promotion, which can significantly save time, boost sales and maximize business ROI.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media buying is a marketing strategy of purchasing the ad space to deliver and promote the messages to a website audience. In affiliate marketing, this term is used for describing buying the ads for the affiliate links promotion, that provide ads vendors with a certain commission for the services. 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