{"id":4191,"date":"2021-09-21T11:01:41","date_gmt":"2021-09-21T11:01:41","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-mobile-first\/"},"modified":"2021-09-28T15:16:40","modified_gmt":"2021-09-28T15:16:40","slug":"mobile-first","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/mobile-first\/","title":{"rendered":"Mobile First"},"content":{"rendered":"<p><span>Mobile first is an approach to IT product development when the first design is made for mobile devices. Only after the mobile device is finished, developers move on to the desktop version.&nbsp;<\/span><\/p>\n<h2>Why Is This Approach So Popular?&nbsp;&nbsp;<\/h2>\n<h3>Everybody Uses Their Phones Now<\/h3>\n<p><span>In 2021, the mobile percentage of traffic reached almost 55%. It means that IT products can not leave mobile design for later which is never. A good app or website needs a mobile version because otherwise they might lose more than half of users and rank in search results. Moreover, this version has to be as good and functioning as a desktop one and provide the same excellent user experience and branding.&nbsp;<\/span><\/p>\n<h3>Scaling Up Is Better Than Scaling Down<\/h3>\n<p><span>When you are developing the desktop version first, you have to later scale down to create a mobile version. Unfortunately, all the pretty designs, unique characteristics, and cool features may not fit into the small screen size. In that case, developers have to create a product that seems unfinished. However, you can always transpose the majority of features and designs from a mobile version to a desktop one.&nbsp;<\/span><\/p>\n<p><span>Therefore, this approach ensures the delivery of a consistently great user experience on all the devices, makes development easier and more productive and attracts more users.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile first is an approach to IT product development when the first design is made for mobile devices. Only after the mobile device is finished, developers move on to the desktop version.&nbsp; Why Is This Approach So Popular?&nbsp;&nbsp; Everybody Uses Their Phones Now In 2021, the mobile percentage of traffic reached almost 55%. It means [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93,106],"tags":[123,818,817,819],"class_list":["post-4191","post","type-post","status-publish","format-standard","hentry","category-glossary","category-m","tag-adspyglass-glossary","tag-mobile-first-definition","tag-mobile-first-term","tag-what-is-mobile-first"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile First<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspyglass.com\/blog\/mobile-first\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile First\" \/>\n<meta property=\"og:description\" content=\"Mobile first is an approach to IT product development when the first design is made for mobile devices. 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