{"id":4209,"date":"2021-09-21T11:01:49","date_gmt":"2021-09-21T11:01:49","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-opt-in\/"},"modified":"2021-09-28T15:11:27","modified_gmt":"2021-09-28T15:11:27","slug":"opt-in","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/opt-in\/","title":{"rendered":"Opt-In"},"content":{"rendered":"<p><span>Opt-In is a term that refers to an individual who gives a company permission to use data that the company has collected in or about him, for a specific reason, such as to promote a company&#8217;s product or services. It can also be something very simple, like user consent, offering information, or choosing to participate in a survey. Sometimes users also need to decide to allow the site to place cookies in their browsers.<\/span><\/p>\n<p><span>Opt-in forms can be presented to customers and visitors in a variety of ways: pop-up forms on the homepage or product pages, dedicated landing pages, and built-in widgets across an eCommerce website.<\/span><\/p>\n<p><span>Such a thing is necessary, given the laws. All companies and websites need to provide users with the ability to agree or opt-out of a survey or email communication. Businesses must genuinely represent their identity and intentions, with all deception in the subject lines or originating email addresses explicitly forbidden. Most importantly, they must provide a way for recipients to opt-out of receiving emails at all times.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opt-In is a term that refers to an individual who gives a company permission to use data that the company has collected in or about him, for a specific reason, such as to promote a company&#8217;s product or services. 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