{"id":4212,"date":"2021-09-21T11:01:49","date_gmt":"2021-09-21T11:01:49","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-organic-traffic\/"},"modified":"2021-09-28T15:15:57","modified_gmt":"2021-09-28T15:15:57","slug":"organic-traffic","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/organic-traffic\/","title":{"rendered":"Organic Traffic"},"content":{"rendered":"<p>Organic traffic points out the site&rsquo;s visitors that land on a website from unpaid sources, that is why it&rsquo;s also called &ldquo;free traffic&rdquo;. It comes from the organic queries of different search engines like Google Bing or Yahoo.&nbsp;<\/p>\n<p>The type of digital marketing that is focused on increasing the site&rsquo;s organic traffic is called Search Engine Optimization or SEO. The main goal of SEO is to boost the site&rsquo;s organic ranking on the search engine results page by increasing its authority, improving the quality of the content published there, boosting the technical performance and increasing the conversion rates.&nbsp;<\/p>\n<p>There are over 255 factors in search engine algorithms that help it to define the site&rsquo;s ranking, which are constantly changed to improve the quality of the search result. The most effective tactics are creating high-quality content, using relevant keywords and improving tech performance.&nbsp;<\/p>\n<p>With this said, more and more websites become focused on improving the organic traffic instead of the paid one: it&rsquo;s a free source of traffic that can last for years, and also:<\/p>\n<ul>\n<li>is driven by customer intention<\/li>\n<li>improves customer engagement<\/li>\n<li>provide more qualified leads<\/li>\n<li>is much more sustainable in a long run<\/li>\n<li>builds better customer trust than a paid one<\/li>\n<li>provide a higher ROI<\/li>\n<li>is more cost-effective<\/li>\n<li>boosts the brand awareness and loyalty<\/li>\n<li>provides sustainable advantage comparing to competitors<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Organic traffic points out the site&rsquo;s visitors that land on a website from unpaid sources, that is why it&rsquo;s also called &ldquo;free traffic&rdquo;. It comes from the organic queries of different search engines like Google Bing or Yahoo.&nbsp; The type of digital marketing that is focused on increasing the site&rsquo;s organic traffic is called Search [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93,108],"tags":[123,881,880,882],"class_list":["post-4212","post","type-post","status-publish","format-standard","hentry","category-glossary","category-o","tag-adspyglass-glossary","tag-organic-traffic-definition","tag-organic-traffic-term","tag-what-is-organic-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Organic Traffic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspyglass.com\/blog\/organic-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organic Traffic\" \/>\n<meta property=\"og:description\" content=\"Organic traffic points out the site&rsquo;s visitors that land on a website from unpaid sources, that is why it&rsquo;s also called &ldquo;free traffic&rdquo;. 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