{"id":4241,"date":"2021-09-21T11:02:05","date_gmt":"2021-09-21T11:02:05","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-prelander\/"},"modified":"2021-09-28T15:09:59","modified_gmt":"2021-09-28T15:09:59","slug":"prelander","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/prelander\/","title":{"rendered":"Prelander"},"content":{"rendered":"<p><span>Prelander is a type of lander that is displayed before the typical offer landing page. It is a great promotion tool used for convincing people of the need to buy a certain product. The prelander page is a means of product pre-sell that can improve conversion rates.&nbsp;<\/span><\/p>\n<p><span>It is usually brief and concise, providing general data on the landing page that contains details.&nbsp;<\/span><\/p>\n<h2>Types of Prelanders&nbsp;<\/h2>\n<ul>\n<li><span>Performance boosters<\/span><\/li>\n<li><span>Games<\/span><\/li>\n<li><span>Sweepstakes<\/span><\/li>\n<li><span>Dating<\/span><\/li>\n<li><span>Utilities or Antivirus<\/span><\/li>\n<\/ul>\n<h2>Benefits of Having a Prelander Before the Landing Page&nbsp;&nbsp;<\/h2>\n<ul>\n<li><span>Enhanced conversion and engagement;<\/span><\/li>\n<li><span>Improved click-through rates (CTRs);<\/span><\/li>\n<li><span>Increased user awareness on the offer;<\/span><\/li>\n<li><span>Helps to identify weak areas needing improvement;<\/span><\/li>\n<li><span>It is a smooth transition to the landing page that enhances user experience;<\/span><\/li>\n<li><span>Makes bounce rates significantly lower;<\/span><\/li>\n<li><span>High scalability and security.<\/span><\/li>\n<\/ul>\n<p><span>In order to attract the clientele, prelander should be interactive and appealing. Another important element of a page is a user-friendly interface that makes navigation easier. Moreover, headlines, images, and relevant content contribute to the landing page&#8217;s success. Call to action and fast loading are indispensable aspects of a great prelander.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prelander is a type of lander that is displayed before the typical offer landing page. It is a great promotion tool used for convincing people of the need to buy a certain product. The prelander page is a means of product pre-sell that can improve conversion rates.&nbsp; It is usually brief and concise, providing general [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93,109],"tags":[123,968,967,969],"class_list":["post-4241","post","type-post","status-publish","format-standard","hentry","category-glossary","category-p","tag-adspyglass-glossary","tag-prelander-definition","tag-prelander-term","tag-what-is-prelander"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prelander<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspyglass.com\/blog\/prelander\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prelander\" \/>\n<meta property=\"og:description\" content=\"Prelander is a type of lander that is displayed before the typical offer landing page. 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