{"id":4267,"date":"2021-09-21T11:02:15","date_gmt":"2021-09-21T11:02:15","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-retargeting\/"},"modified":"2021-09-28T15:15:00","modified_gmt":"2021-09-28T15:15:00","slug":"retargeting","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/retargeting\/","title":{"rendered":"Retargeting"},"content":{"rendered":"<p><span>Retargeting is a process of redirecting a user to the site they visited previously in order to increase the conversion rates and deliver customized advertising. This process is also called personalization, as it traces a user&rsquo;s online behavior with the help of cookie files. Information obtained from cookies allows the company&#8217;s website to reach out to potential customers and to deliver proper ads. It is a meaningful way to reach people who have visited your site but for some reason left it and forgot.&nbsp;<\/span><\/p>\n<p><span>There are several advantages of using retargeting strategy:&nbsp;<\/span><\/p>\n<ul>\n<li><span><strong>Increasing users&#8217; activity: r<\/strong><\/span><span>etargeting reminds people of what they&rsquo;ve seen previously to boost engagement and retention.<\/span><\/li>\n<li><span><strong>Sales rate boost: <\/strong><\/span><span>users upgrade their membership and install new apps or visit new sites.<\/span><\/li>\n<li><span><strong>Brand recall: <\/strong><\/span><span>retargeting increases direct traffic, and people show more interest in a brand or site. Creative ads contribute to brand recognition.&nbsp;<\/span><\/li>\n<li><span><strong>Increased conversion: <\/strong><\/span><span>retargeting is a great way of influencing old customers and already subscribed visitors since they show more intent to buy a product or service.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span>Google AdWords is a great retargeting tool with rich functionality and millions of satisfied users worldwide. It provides many opportunities, tools, and analytics for a reasonable price.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retargeting is a process of redirecting a user to the site they visited previously in order to increase the conversion rates and deliver customized advertising. This process is also called personalization, as it traces a user&rsquo;s online behavior with the help of cookie files. Information obtained from cookies allows the company&#8217;s website to reach out [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93,111],"tags":[123,1046,1045,1047],"class_list":["post-4267","post","type-post","status-publish","format-standard","hentry","category-glossary","category-r","tag-adspyglass-glossary","tag-retargeting-definition","tag-retargeting-term","tag-what-is-retargeting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retargeting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspyglass.com\/blog\/retargeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retargeting\" \/>\n<meta property=\"og:description\" content=\"Retargeting is a process of redirecting a user to the site they visited previously in order to increase the conversion rates and deliver customized advertising. 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