{"id":4287,"date":"2021-09-21T11:02:23","date_gmt":"2021-09-21T11:02:23","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-session\/"},"modified":"2021-09-28T15:14:57","modified_gmt":"2021-09-28T15:14:57","slug":"session","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/session\/","title":{"rendered":"Session"},"content":{"rendered":"<p><span>When designing and developing your website, one of the important things you need to consider is that you have to measure its performance properly. By measuring your website&#8217;s performance, you can see if your marketing strategy is yielding the desired results or not. One of the measurement criteria for websites is sessions.&nbsp;<\/span><\/p>\n<p><span>A session is a group of interactions a user does within a given time frame of being on your website. Google Analytics Universal&#8217;s default time frame for measuring sessions is 30 minutes. This means that whatever a user does on your website within 30 minutes is regarded as a session. With the sessions metric, you can easily know your site&#8217;s active users and visitors.&nbsp;<\/span><\/p>\n<p><span>With a Sessions report, you can accurately measure whether your site&#8217;s users are actually interacting on it. The sessions report does not consider passive visitors. Hence, if a user opens your website in a separate tab and browses another tab, they would not be counted past the 30-minute session marker. However, you can modify your website&#8217;s Session timeout handling to track your users accurately. However, before changing it, Google recommends you consider the following:&nbsp;<\/span><\/p>\n<ul>\n<li><span>If your website logs a user out after they have been inactive for a certain time<\/span><\/li>\n<li><span>If your website contains lengthy content you feel your users may spend time on<\/span><\/li>\n<li><span>If you expect a campaign to run for less than two years&nbsp;<\/span><\/li>\n<\/ul>\n<p><span>If your website satisfies any of the three points above, it is best for you to change your Session timeout handling so you can track your users&#8217; activity accurately.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When designing and developing your website, one of the important things you need to consider is that you have to measure its performance properly. By measuring your website&#8217;s performance, you can see if your marketing strategy is yielding the desired results or not. 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