{"id":4303,"date":"2021-09-21T11:02:31","date_gmt":"2021-09-21T11:02:31","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-supply-side-platform\/"},"modified":"2021-09-28T15:14:54","modified_gmt":"2021-09-28T15:14:54","slug":"supply-side-platform","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/supply-side-platform\/","title":{"rendered":"Supply Side Platform"},"content":{"rendered":"<p><span>A supply-side platform (SSP) is used to market advertising in an automated way. It is a software publishers use to sell videos and ads online. Although the supply-side platform is thought to be similar to the demand-side platform (DSP), it is the publisher equivalent of a DSP. Supply-side platforms are used by publishers to do the opposite of the DSP.&nbsp;&nbsp;<\/span><\/p>\n<p><span>Publishers can use SSPs to join their inventory to various ad exchanges and networks at the same time. This would lead to a wide range of potential buyers that can purchase ad space at a rate set by publishers. SSPs give publishers the power to set the price and dictate the specific channels for their inventory.<\/span><\/p>\n<p><span>SSPs are also used to sell inventory that the human sales teams could not sell. SSPs have not taken away human efforts in sales; instead, they helped to make it more reliable and efficient by providing adequate information.<\/span><\/p>\n<p><span>SSPs include:<\/span><\/p>\n<ul>\n<li><span>Google<\/span><\/li>\n<li><span>OpenX,&nbsp;<\/span><\/li>\n<li><span>PubMatic,&nbsp;<\/span><\/li>\n<li><span>Rubicon Project&nbsp;<\/span><\/li>\n<li><span>AppNexus<\/span><\/li>\n<li><span>Right Media<\/span><\/li>\n<li><span>AOL, etc.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A supply-side platform (SSP) is used to market advertising in an automated way. It is a software publishers use to sell videos and ads online. Although the supply-side platform is thought to be similar to the demand-side platform (DSP), it is the publisher equivalent of a DSP. Supply-side platforms are used by publishers to do [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93,112],"tags":[123,1154,1153,1155],"class_list":["post-4303","post","type-post","status-publish","format-standard","hentry","category-glossary","category-s","tag-adspyglass-glossary","tag-supply-side-platform-definition","tag-supply-side-platform-term","tag-what-is-supply-side-platform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Supply Side Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspyglass.com\/blog\/supply-side-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supply Side Platform\" \/>\n<meta property=\"og:description\" content=\"A supply-side platform (SSP) is used to market advertising in an automated way. It is a software publishers use to sell videos and ads online. Although the supply-side platform is thought to be similar to the demand-side platform (DSP), it is the publisher equivalent of a DSP. 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