{"id":4308,"date":"2021-09-21T11:02:31","date_gmt":"2021-09-21T11:02:31","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-third-party-data\/"},"modified":"2021-09-28T15:14:26","modified_gmt":"2021-09-28T15:14:26","slug":"third-party-data","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/third-party-data\/","title":{"rendered":"Third-Party Data"},"content":{"rendered":"<p><span>Third-party data is the data that is purchased from external sources of information by companies for their advertising campaigns. In such a case, the entities selling the data do not collect it themselves, because the information is gathered by a company that has no direct relation to a consumer. Most often these are organizations that own large arrays of systematized information from a multitude of platforms and sites.&nbsp;<\/span><\/p>\n<p><span>Considering the volume of Third-party data, the brand&#8217;s audience can be significantly expanded by getting deeper insights into their behavior and preferences. It is also especially useful when launching a new product that the old audience is not so accustomed to.<\/span><\/p>\n<h3>Benefits of Using Third-Party Data<\/h3>\n<p><span>Apart from that, there are additional benefits that can be obtained by the usage of Third-party data:<\/span><\/p>\n<ul>\n<li><span><strong>Data organization<\/strong><\/span><span>. All data is stored in strict chronological and hierarchical order. Groups of information are segmented on the basis of their common characteristics.<\/span><\/li>\n<li><span><strong>Processing speed.<\/strong><\/span><span> The process of selling\/purchasing Third-party data is quick and therefore effective.<\/span><\/li>\n<li><span><strong>Large database. <\/strong><\/span><span>Regarding the fact that data is gathered from all possible sources of information, the entire array is massive.<\/span><\/li>\n<\/ul>\n<h3>Risks of Using Third-Party Data<\/h3>\n<p><span>Although Third-party data provides plenty of advantages, its major drawbacks are also to be taken into account:<\/span><\/p>\n<ul>\n<li><span><strong>Impossible to verify. <\/strong><\/span><span>While using third-party data it&rsquo;s impossible to identify where exactly it has originated, so there&rsquo;s almost no way to ensure its reliability.<\/span><\/li>\n<li><span><strong>May be also used by your competitors. <\/strong><\/span><span>The information being purchased is publicly available, so competitors of a company can take possession of the same database.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Third-party data is the data that is purchased from external sources of information by companies for their advertising campaigns. In such a case, the entities selling the data do not collect it themselves, because the information is gathered by a company that has no direct relation to a consumer. Most often these are organizations that [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93,113],"tags":[123,1169,1168,1170],"class_list":["post-4308","post","type-post","status-publish","format-standard","hentry","category-glossary","category-t","tag-adspyglass-glossary","tag-third-party-data-definition","tag-third-party-data-term","tag-what-is-third-party-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Third-Party Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspyglass.com\/blog\/third-party-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Third-Party Data\" \/>\n<meta property=\"og:description\" content=\"Third-party data is the data that is purchased from external sources of information by companies for their advertising campaigns. 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