{"id":4319,"date":"2021-09-21T11:02:40","date_gmt":"2021-09-21T11:02:40","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-unique-user\/"},"modified":"2021-09-28T15:14:22","modified_gmt":"2021-09-28T15:14:22","slug":"unique-user","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/unique-user\/","title":{"rendered":"Unique User"},"content":{"rendered":"<p><span>A unique user is a user with some unique characteristics that do not repeat, who visited a website within a certain period of time. There is a number of parameters that are considered unique when it comes to identifying a unique user:<\/span><\/p>\n<ul>\n<li><span>Registration data<\/span><\/li>\n<li><span>Browser<\/span><\/li>\n<li><span>IP address<\/span><\/li>\n<\/ul>\n<p><span>A user is considered unique when the collection of these parameters differs from others. Nevertheless, even if one person visits the site a couple of times using different browsers or computers, such visits are counted as unique.<\/span><\/p>\n<p><span>The user&rsquo;s computer is usually identified by cookies deposited in the computer&rsquo;s hard drive. These tiny elements of data can distinguish unique users from the previous clients of a website and therefore are helpful in analyzing the effectiveness of an ad campaign.&nbsp;<\/span><\/p>\n<p><span>Benefits that can be gained from increasing the rate of unique users:<\/span><\/p>\n<ul>\n<li><span>The price of a site becomes significantly higher if it has good data on unique visits.<\/span><\/li>\n<li><span>When choosing a site for ad placement, potential advertisers look at the traffic indicators.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A unique user is a user with some unique characteristics that do not repeat, who visited a website within a certain period of time. There is a number of parameters that are considered unique when it comes to identifying a unique user: Registration data Browser IP address A user is considered unique when the collection [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93,114],"tags":[123,1202,1201,1203],"class_list":["post-4319","post","type-post","status-publish","format-standard","hentry","category-glossary","category-u","tag-adspyglass-glossary","tag-unique-user-definition","tag-unique-user-term","tag-what-is-unique-user"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unique User<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspyglass.com\/blog\/unique-user\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unique User\" \/>\n<meta property=\"og:description\" content=\"A unique user is a user with some unique characteristics that do not repeat, who visited a website within a certain period of time. 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