{"id":4331,"date":"2021-09-21T11:02:40","date_gmt":"2021-09-21T11:02:40","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/glossary-vertical-video\/"},"modified":"2021-09-28T15:14:24","modified_gmt":"2021-09-28T15:14:24","slug":"vertical-video","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/vertical-video\/","title":{"rendered":"Vertical Video"},"content":{"rendered":"<p><span>Vertical videos are videos that are shown in the portrait orientation, meaning that it is taller than wider.&nbsp;<\/span><\/p>\n<p><span>Some years ago vertical videos were considered of bad quality, unprofessional, and user-unfriendly. However, with the rise of mobile usage and social media platforms vertical format has become widely popular.&nbsp;<\/span><\/p>\n<p><span>Mobile users prefer vertical videos since they take up the entire screen, they are more visible, and do not urge visitors to turn their device horizontally.&nbsp;<\/span><\/p>\n<p><span>Social media platforms like Instagram, Snapchat, and TikTok are overpowered by vertical videos since they are mostly viewed on phones. Other platforms that are also used on desktops like YouTube or Facebook started to adopt the format as well.&nbsp;&nbsp;<\/span><\/p>\n<p><span>In order to create perfect vertical videos, brands use these tips:<\/span><\/p>\n<ul>\n<li><span>go for 9:16 or square format<\/span><\/li>\n<li><span>enable subtitles because people usually view videos on social media without sound<\/span><\/li>\n<li><span>create a hook at the beginning since the attention span on social media is smaller<\/span><\/li>\n<li><span>do not leave blank spaces on the lower or upper parts<\/span><\/li>\n<li><span>leave interactive elements like polls or stickers if you are using Instagram, for example<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Vertical videos are videos that are shown in the portrait orientation, meaning that it is taller than wider.&nbsp; Some years ago vertical videos were considered of bad quality, unprofessional, and user-unfriendly. However, with the rise of mobile usage and social media platforms vertical format has become widely popular.&nbsp; Mobile users prefer vertical videos since they [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93,115],"tags":[123,1238,1237,1239],"class_list":["post-4331","post","type-post","status-publish","format-standard","hentry","category-glossary","category-v","tag-adspyglass-glossary","tag-vertical-video-definition","tag-vertical-video-term","tag-what-is-vertical-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vertical Video<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspyglass.com\/blog\/vertical-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vertical Video\" \/>\n<meta property=\"og:description\" content=\"Vertical videos are videos that are shown in the portrait orientation, meaning that it is taller than wider.&nbsp; Some years ago vertical videos were considered of bad quality, unprofessional, and user-unfriendly. However, with the rise of mobile usage and social media platforms vertical format has become widely popular.&nbsp; Mobile users prefer vertical videos since they [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adspyglass.com\/blog\/vertical-video\/\" \/>\n<meta property=\"og:site_name\" content=\"AdSpyglass\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspyglass\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-21T11:02:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-28T15:14:24+00:00\" \/>\n<meta name=\"author\" content=\"zerg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AdSpyglass\" \/>\n<meta name=\"twitter:site\" content=\"@AdSpyglass\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"zerg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/vertical-video\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/vertical-video\\\/\"},\"author\":{\"name\":\"zerg\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#\\\/schema\\\/person\\\/381353662ed5ec215106b146822869fb\"},\"headline\":\"Vertical Video\",\"datePublished\":\"2021-09-21T11:02:40+00:00\",\"dateModified\":\"2021-09-28T15:14:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/vertical-video\\\/\"},\"wordCount\":188,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#organization\"},\"keywords\":[\"adspyglass glossary\",\"vertical video definition\",\"vertical video term\",\"what is vertical video\"],\"articleSection\":[\"AdSpyglass Webmaster's Glossary\",\"V\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/vertical-video\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/vertical-video\\\/\",\"url\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/vertical-video\\\/\",\"name\":\"Vertical Video\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#website\"},\"datePublished\":\"2021-09-21T11:02:40+00:00\",\"dateModified\":\"2021-09-28T15:14:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/vertical-video\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/vertical-video\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/vertical-video\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AdSpyglass Webmaster's Glossary\",\"item\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"V\",\"item\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/glossary\\\/v\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Vertical Video\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/\",\"name\":\"AdSpyglass\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#organization\",\"name\":\"Adspyglass\",\"url\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/logo-asg-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/logo-asg-1.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Adspyglass\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adspyglass\\\/\",\"https:\\\/\\\/x.com\\\/AdSpyglass\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCjwWrtCc1UwDil7ZRwiGZDg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#\\\/schema\\\/person\\\/381353662ed5ec215106b146822869fb\",\"name\":\"zerg\",\"url\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/author\\\/zerg\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vertical Video","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adspyglass.com\/blog\/vertical-video\/","og_locale":"en_US","og_type":"article","og_title":"Vertical Video","og_description":"Vertical videos are videos that are shown in the portrait orientation, meaning that it is taller than wider.&nbsp; Some years ago vertical videos were considered of bad quality, unprofessional, and user-unfriendly. However, with the rise of mobile usage and social media platforms vertical format has become widely popular.&nbsp; Mobile users prefer vertical videos since they [&hellip;]","og_url":"https:\/\/www.adspyglass.com\/blog\/vertical-video\/","og_site_name":"AdSpyglass","article_publisher":"https:\/\/www.facebook.com\/adspyglass\/","article_published_time":"2021-09-21T11:02:40+00:00","article_modified_time":"2021-09-28T15:14:24+00:00","author":"zerg","twitter_card":"summary_large_image","twitter_creator":"@AdSpyglass","twitter_site":"@AdSpyglass","twitter_misc":{"Written by":"zerg","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adspyglass.com\/blog\/vertical-video\/#article","isPartOf":{"@id":"https:\/\/www.adspyglass.com\/blog\/vertical-video\/"},"author":{"name":"zerg","@id":"https:\/\/www.adspyglass.com\/blog\/#\/schema\/person\/381353662ed5ec215106b146822869fb"},"headline":"Vertical Video","datePublished":"2021-09-21T11:02:40+00:00","dateModified":"2021-09-28T15:14:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adspyglass.com\/blog\/vertical-video\/"},"wordCount":188,"commentCount":0,"publisher":{"@id":"https:\/\/www.adspyglass.com\/blog\/#organization"},"keywords":["adspyglass glossary","vertical video definition","vertical video term","what is vertical video"],"articleSection":["AdSpyglass Webmaster's Glossary","V"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adspyglass.com\/blog\/vertical-video\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adspyglass.com\/blog\/vertical-video\/","url":"https:\/\/www.adspyglass.com\/blog\/vertical-video\/","name":"Vertical Video","isPartOf":{"@id":"https:\/\/www.adspyglass.com\/blog\/#website"},"datePublished":"2021-09-21T11:02:40+00:00","dateModified":"2021-09-28T15:14:24+00:00","breadcrumb":{"@id":"https:\/\/www.adspyglass.com\/blog\/vertical-video\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adspyglass.com\/blog\/vertical-video\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adspyglass.com\/blog\/vertical-video\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.adspyglass.com\/blog\/"},{"@type":"ListItem","position":2,"name":"AdSpyglass Webmaster's Glossary","item":"https:\/\/www.adspyglass.com\/blog\/glossary\/"},{"@type":"ListItem","position":3,"name":"V","item":"https:\/\/www.adspyglass.com\/blog\/glossary\/v\/"},{"@type":"ListItem","position":4,"name":"Vertical Video"}]},{"@type":"WebSite","@id":"https:\/\/www.adspyglass.com\/blog\/#website","url":"https:\/\/www.adspyglass.com\/blog\/","name":"AdSpyglass","description":"","publisher":{"@id":"https:\/\/www.adspyglass.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adspyglass.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adspyglass.com\/blog\/#organization","name":"Adspyglass","url":"https:\/\/www.adspyglass.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adspyglass.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2021\/10\/logo-asg-1.svg","contentUrl":"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2021\/10\/logo-asg-1.svg","width":"1024","height":"1024","caption":"Adspyglass"},"image":{"@id":"https:\/\/www.adspyglass.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adspyglass\/","https:\/\/x.com\/AdSpyglass","https:\/\/www.youtube.com\/channel\/UCjwWrtCc1UwDil7ZRwiGZDg"]},{"@type":"Person","@id":"https:\/\/www.adspyglass.com\/blog\/#\/schema\/person\/381353662ed5ec215106b146822869fb","name":"zerg","url":"https:\/\/www.adspyglass.com\/blog\/author\/zerg\/"}]}},"views":31,"_links":{"self":[{"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/posts\/4331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/comments?post=4331"}],"version-history":[{"count":1,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/posts\/4331\/revisions"}],"predecessor-version":[{"id":4839,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/posts\/4331\/revisions\/4839"}],"wp:attachment":[{"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/media?parent=4331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/categories?post=4331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/tags?post=4331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}