{"id":6674,"date":"2022-07-01T10:04:28","date_gmt":"2022-07-01T10:04:28","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/?p=6674"},"modified":"2022-07-01T10:04:29","modified_gmt":"2022-07-01T10:04:29","slug":"in-video-advertising-instream-video-ads","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/in-video-advertising-instream-video-ads\/","title":{"rendered":"In-video Advertising (instream video ads)"},"content":{"rendered":"\n<p>In-video (instream video) ads are the ads that appear within the video content in a video player. These video ads can appear at the beginning (<a href=\"https:\/\/www.adspyglass.com\/blog\/pre-roll\/\">pre-roll<\/a>), in the middle (mid-roll), or at the end (post-roll) of the video content, the user intends to watch. AdSpyglass works with pre-roll ads at the moment. In-video ads are the most widespread video ad format.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In-video (instream video) ads are the ads that appear within the video content in a video player. These video ads can appear at the beginning (pre-roll), in the middle (mid-roll), or at the end (post-roll) of the video content, the user intends to watch. AdSpyglass works with pre-roll ads at the moment. In-video ads are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93,102],"tags":[123,1335,1336,1337],"class_list":["post-6674","post","type-post","status-publish","format-standard","hentry","category-glossary","category-i","tag-adspyglass-glossary","tag-in-video-ad-definition","tag-in-video-ad-term","tag-what-is-in-video-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In-video Advertising (instream video ads)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adspyglass.com\/blog\/in-video-advertising-instream-video-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-video Advertising (instream video ads)\" \/>\n<meta property=\"og:description\" content=\"In-video (instream video) ads are the ads that appear within the video content in a video player. These video ads can appear at the beginning (pre-roll), in the middle (mid-roll), or at the end (post-roll) of the video content, the user intends to watch. AdSpyglass works with pre-roll ads at the moment. In-video ads are [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adspyglass.com\/blog\/in-video-advertising-instream-video-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"AdSpyglass\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspyglass\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-01T10:04:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-01T10:04:29+00:00\" \/>\n<meta name=\"author\" content=\"Julia Lapa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AdSpyglass\" \/>\n<meta name=\"twitter:site\" content=\"@AdSpyglass\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Lapa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/in-video-advertising-instream-video-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/in-video-advertising-instream-video-ads\\\/\"},\"author\":{\"name\":\"Julia Lapa\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8b12cf3e4f9c10b551f2b5a6dda541e\"},\"headline\":\"In-video Advertising (instream video ads)\",\"datePublished\":\"2022-07-01T10:04:28+00:00\",\"dateModified\":\"2022-07-01T10:04:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/in-video-advertising-instream-video-ads\\\/\"},\"wordCount\":66,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#organization\"},\"keywords\":[\"adspyglass glossary\",\"In-video ad definition\",\"In-video ad term\",\"what is In-video advertising\"],\"articleSection\":[\"AdSpyglass Webmaster's Glossary\",\"I\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/in-video-advertising-instream-video-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/in-video-advertising-instream-video-ads\\\/\",\"url\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/in-video-advertising-instream-video-ads\\\/\",\"name\":\"In-video Advertising (instream video ads)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#website\"},\"datePublished\":\"2022-07-01T10:04:28+00:00\",\"dateModified\":\"2022-07-01T10:04:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/in-video-advertising-instream-video-ads\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/in-video-advertising-instream-video-ads\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/in-video-advertising-instream-video-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AdSpyglass Webmaster's Glossary\",\"item\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"In-video Advertising (instream video ads)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/\",\"name\":\"AdSpyglass\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#organization\",\"name\":\"Adspyglass\",\"url\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/logo-asg-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/logo-asg-1.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Adspyglass\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adspyglass\\\/\",\"https:\\\/\\\/x.com\\\/AdSpyglass\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCjwWrtCc1UwDil7ZRwiGZDg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/#\\\/schema\\\/person\\\/a8b12cf3e4f9c10b551f2b5a6dda541e\",\"name\":\"Julia Lapa\",\"url\":\"https:\\\/\\\/www.adspyglass.com\\\/blog\\\/author\\\/lapa\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"In-video Advertising (instream video ads)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adspyglass.com\/blog\/in-video-advertising-instream-video-ads\/","og_locale":"en_US","og_type":"article","og_title":"In-video Advertising (instream video ads)","og_description":"In-video (instream video) ads are the ads that appear within the video content in a video player. These video ads can appear at the beginning (pre-roll), in the middle (mid-roll), or at the end (post-roll) of the video content, the user intends to watch. AdSpyglass works with pre-roll ads at the moment. In-video ads are [&hellip;]","og_url":"https:\/\/www.adspyglass.com\/blog\/in-video-advertising-instream-video-ads\/","og_site_name":"AdSpyglass","article_publisher":"https:\/\/www.facebook.com\/adspyglass\/","article_published_time":"2022-07-01T10:04:28+00:00","article_modified_time":"2022-07-01T10:04:29+00:00","author":"Julia Lapa","twitter_card":"summary_large_image","twitter_creator":"@AdSpyglass","twitter_site":"@AdSpyglass","twitter_misc":{"Written by":"Julia Lapa","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adspyglass.com\/blog\/in-video-advertising-instream-video-ads\/#article","isPartOf":{"@id":"https:\/\/www.adspyglass.com\/blog\/in-video-advertising-instream-video-ads\/"},"author":{"name":"Julia Lapa","@id":"https:\/\/www.adspyglass.com\/blog\/#\/schema\/person\/a8b12cf3e4f9c10b551f2b5a6dda541e"},"headline":"In-video Advertising (instream video ads)","datePublished":"2022-07-01T10:04:28+00:00","dateModified":"2022-07-01T10:04:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adspyglass.com\/blog\/in-video-advertising-instream-video-ads\/"},"wordCount":66,"commentCount":0,"publisher":{"@id":"https:\/\/www.adspyglass.com\/blog\/#organization"},"keywords":["adspyglass glossary","In-video ad definition","In-video ad term","what is In-video advertising"],"articleSection":["AdSpyglass Webmaster's Glossary","I"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adspyglass.com\/blog\/in-video-advertising-instream-video-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adspyglass.com\/blog\/in-video-advertising-instream-video-ads\/","url":"https:\/\/www.adspyglass.com\/blog\/in-video-advertising-instream-video-ads\/","name":"In-video Advertising (instream video ads)","isPartOf":{"@id":"https:\/\/www.adspyglass.com\/blog\/#website"},"datePublished":"2022-07-01T10:04:28+00:00","dateModified":"2022-07-01T10:04:29+00:00","breadcrumb":{"@id":"https:\/\/www.adspyglass.com\/blog\/in-video-advertising-instream-video-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adspyglass.com\/blog\/in-video-advertising-instream-video-ads\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adspyglass.com\/blog\/in-video-advertising-instream-video-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.adspyglass.com\/blog\/"},{"@type":"ListItem","position":2,"name":"AdSpyglass Webmaster's Glossary","item":"https:\/\/www.adspyglass.com\/blog\/glossary\/"},{"@type":"ListItem","position":3,"name":"In-video Advertising (instream video ads)"}]},{"@type":"WebSite","@id":"https:\/\/www.adspyglass.com\/blog\/#website","url":"https:\/\/www.adspyglass.com\/blog\/","name":"AdSpyglass","description":"","publisher":{"@id":"https:\/\/www.adspyglass.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adspyglass.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adspyglass.com\/blog\/#organization","name":"Adspyglass","url":"https:\/\/www.adspyglass.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adspyglass.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2021\/10\/logo-asg-1.svg","contentUrl":"https:\/\/www.adspyglass.com\/blog\/wp-content\/uploads\/2021\/10\/logo-asg-1.svg","width":"1024","height":"1024","caption":"Adspyglass"},"image":{"@id":"https:\/\/www.adspyglass.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adspyglass\/","https:\/\/x.com\/AdSpyglass","https:\/\/www.youtube.com\/channel\/UCjwWrtCc1UwDil7ZRwiGZDg"]},{"@type":"Person","@id":"https:\/\/www.adspyglass.com\/blog\/#\/schema\/person\/a8b12cf3e4f9c10b551f2b5a6dda541e","name":"Julia Lapa","url":"https:\/\/www.adspyglass.com\/blog\/author\/lapa\/"}]}},"views":83,"_links":{"self":[{"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/posts\/6674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/comments?post=6674"}],"version-history":[{"count":1,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/posts\/6674\/revisions"}],"predecessor-version":[{"id":6675,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/posts\/6674\/revisions\/6675"}],"wp:attachment":[{"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/media?parent=6674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/categories?post=6674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adspyglass.com\/blog\/wp-json\/wp\/v2\/tags?post=6674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}