{"id":7506,"date":"2024-06-07T11:13:20","date_gmt":"2024-06-07T11:13:20","guid":{"rendered":"https:\/\/www.adspyglass.com\/blog\/?p=7506"},"modified":"2025-08-13T10:11:12","modified_gmt":"2025-08-13T10:11:12","slug":"website-visitors-safety-guidelines-for-webmasters","status":"publish","type":"post","link":"https:\/\/www.adspyglass.com\/blog\/website-visitors-safety-guidelines-for-webmasters\/","title":{"rendered":"Website visitors safety | Guidelines for webmasters."},"content":{"rendered":"\n

Avoiding malicious and aggressive ads is crucial, as they can reduce your website’s organic traffic and cause Google to deprioritize it in search results. Additionally, large paid-inventory companies such as TubeTraffic may block your site, further hindering your ability to attract paid traffic. Maintaining ethical advertising practices protects your online reputation and ensures sustained visibility and growth.<\/p>\n\n\n\n

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1. Malware detection<\/h1>\n\n\n\n

Detecting malware is challenging for webmasters due to its elusive nature. Gathering reports from visitors can provide important insights, enhancing the likelihood of pinpointing the source of malicious ads. To effectively combat this issue, use a combination of antivirus software, third-party ad checkers, and quick responses to visitors\u2019 abuse requests.<\/p>\n\n\n\n

Antiviruses<\/h2>\n\n\n\n

We recommend Avast as a primary free-of-charge antivirus, renowned for its effectiveness and popularity among users and webmasters. Additionally, consider supplementing Avast with other reputable options like ESET, Kaspersky, Norton, Malwarebytes, and McAfee.<\/span><\/p>\n\n\n

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For thorough scanning of both your domain and advertiser sites, using VirusTotal<\/a> is highly recommended. This platform employs over 70 antivirus scanners and URL\/domain blocklisting services, along with a diverse array of tools to extract signals from analyzed content, ensuring a careful examination of potential threats.<\/p>\n\n\n

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Malware ad checkers<\/h2>\n\n\n\n

It is advisable to use third-party malware ad checkers for scanning ad chains to pinpoint the origins of problematic ads. The most common malware ad checkers are Adsecure, Adsexplorer, and GeoEdge. These tools offer distinct features and functionalities specifically developed for varied needs within the industry.<\/p>\n\n\n

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Adsecure <\/a>is primarily focused on detecting and preventing malicious ads and malware within digital advertising ecosystems. It specializes in real-time scanning of ad creatives and landing pages to identify any potential threats to user security and privacy.<\/p>\n\n\n\n

The service is used by a wide user base, including prominent market players such as Exoclick, Pushground, Bidvertisers, and Richads. TubeTraffic’s brand security team also relies on Adsecure for ad monitoring.<\/p>\n\n\n\n

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Note:<\/strong> The minimum package starts at $200. However, AdSpyglass provides a few free Adsecure scans for its users. To claim this offer, please reach out to your AdSpyglass manager.<\/mark><\/p>\n<\/blockquote>\n\n\n\n

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AdsExplorer <\/a>is a versatile tool designed to provide insights into the digital advertising landscape, offering competitive intelligence and ad creative analysis.<\/p>\n\n\n\n

Ad networks like Hilltopads, Traffic Shop, and others utilize it to monitor ad campaigns and redirect chain analysis to create protection strategies.<\/p>\n\n\n\n

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Note:<\/strong> The minimum package begins at $900, yet AdSpyglass users have the opportunity to scan their traffic via AdsExplorer. To access this feature, contact your AdSpyglass manager<\/a>. <\/mark><\/p>\n<\/blockquote>\n\n\n\n

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GeoEdge <\/a>detects and blocks malicious or inappropriate ads based on factors such as geographic location, device type, and user demographics.<\/p>\n\n\n\n

Although it is less popular within the adult industry, it is effectively used by networks such as Traffic Stars, MGID, and Adtelligent.<\/p>\n\n\n\n

A notable benefit is the availability of a free plan for publishers, allowing a single site to be scanned up to 20 million times per month.<\/p>\n\n\n\n

Investigation<\/h2>\n\n\n\n

Suspicious offers or interactions with fraudulent ads can worsen your site visitors’ experience. To identify suspect content or verify the legitimacy of advertising sources, we’re here to help ensure a secure online environment. Here are your options:<\/p>\n\n\n\n

a) Initiate the investigation by contacting your AdSpyGlass manager.<\/strong> Our team will assist you in finding the suspicious offer and rechecking it. Providing clear information enables us to identify the advertising, locate its source, and contact either the network or the advertiser. In cases of false positive results, this information aids in providing accurate feedback. The following information will be helpful:<\/p>\n\n\n\n