How to choose ad networks for your website

Ad Networks are bidding for the traffic with the help of RTB (real time bidding) auction. The bid may vary due to ad format, geo, and othe factors.

Some advice for making the right choice about ad networks and ad formats for your website.

If you’re working with traffic and you’ve managed to find a way of cooperation with several Ad Networks simultaneously, this guide will help your to choose the best Ad Networks combination in order to maximize your profit.

Popunder and Interstitial Ad Formats are one of the most important ones. In the article you can read about the best Ad Networks to cooperate with if you're using these ad types.

Ad Networks to use when you’re working with Popunder or Interstitial ad formats.

Ad Networks for Popunder

Adult:

  1. AdSpyglass DSP
  2. ExoClick
  3. TwinRed
  4. TrafficStars
  5. TrafficShop
  6. TrafficForce

Mainstream:

  1. AdSpyglass DSP
  2. AdSupply
  3. AdsTerra
  4. Propeller Ads

The best advertising networks for the Interstitial ad format

Adult:

  1. TrafficStars
  2. TwinRed
  3. ExoClick
  4. AdSpyglass DSP

Mainstream:

  1. AdsTerra
  2. AdSupply
  3. AdSpyglass DSP
  4. AdCash

With this set of ad networks, your ad spots will always have a 100% fill rate with good CPM. Also, you will reduce the risk of unwanted ‘aggressive’ ads on your website. Nice chance to try!

Read Also: An excellent alternative to Popunder – Interstitial ad format


Graphic Banner Ads and how to monetize them effectively?

A few words and best practices where to place banner spots

Do not place banners in the footer of the site. Ad networks will not count the most of impressions and will pay minimal CPM for the rest. Place not more than 3-4 banners per page. It doesn’t make sense to place more. You will earn the same money but will lose your visitor’s loyalty.

An excellent place for a banner is right under the site header. Especially on mobile devices. CPM of such banners will be 2-3 higher than the beloved NTVs. We recommend placing such a header banner on the very page of your websites. The banner under the player is also very productive.

Ad Networks for Banners

Adult:

  1. AdSpyglass DSP
  2. ExoClick
  3. TwinRed
  4. TrafficStars
  5. Adnium
  6. TrafficForce

Mainstream:

  1. Runative
  2. AdsKeeper
  3. AdSpyglass DSP
  4. Propeller Ads

Read also: Mediation Services or How To Maximize Your Website Profit


If you've ever asked what is VAST ads here's a short paragraph about its definition and its way of traffic monetization.

Video Ad Serving Template (VAST Ads). Why use them and how to do it in the most efficient way.

VAST (In-video and Slider) Ad Format and the reasons to use for traffic monetization

Some webmasters don’t use ads in the player but expose up to 10 popunders per unique visitor. Yeap setting video ads may look a bit more complicated technically and requires a player that supports displaying ads (usually it needs paid-subscription). There are also happens if you use embedded videos.

We at AdSpyglass have developed our own player for video ads, which is placed on top of any player on the site, shows ads, and after the end of the advertisement transfers control to the video-player. With the help of the AdSpyglass player, you can show video ads with any video player and even without it (insert video ads like an in-content banner or modal window)

Adult:

  1. ExoClick
  2. TwinRed
  3. TrafficStars
  4. Clickaine
  5. AdsTerra

Mainstream:

  1. AdSupply
  2. AdsTerra
  3. ExoClick
  4. Propeller Ads
  5. Clickaine
  6. TubeCorporate

In-page push is a new advertising format which is considered as a native ad type. It looks like a push notification, but appears inside the tab.

In-page push advertising. New push or old banner?

Here’s an explanation about what is an In-page push and why that is a great ad format.

New format. Visually it’s similar to the native push notification, but in fact, it’s just a banner. Subscription database cannot be accumulated and your in-page push income will be proportional to the traffic on your website. But it works in any browser and on all devices. In-page push shows 2-3 times higher CPM in comparison to regular banners. It is approved by Google.

In AdSpyglass, you can work with this format through our SSP Marketplace. No ad network accounts are not needed.

Read Also: New Native Ad Format In-Page Push

AdSpyglass DSP. What is it and how does it work

We at AdSpyglass believe that every website owner should be able to sell traffic from ad spots on his site to a direct advertiser without intermediaries taking 30%+ commissions between. If an advertiser registered in AdSpyglass DSP via your referral link all your transactions will be 0-fee. You will receive 100% of the money that the advertiser will spend. You won’t need to think about payments, statistics, etc.

Advertisers will be able to buy needed segments of your traffic at a competitive price. If the Ad network pays more, then the traffic goes to the ad network. All your direct advertisers will also have to compete for your traffic, thereby the rate will increase!

It is very convenient, and moreover, very profitable! You need to give it a shot!

Mediation Services or How To Maximize Your Website Profit

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