We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
Abandonment happens when a user almost completes an action on the web pages but actually never finishes the process. There are several types of abandonment:
Above the fold is the part of the website that is visible without scrolling down. This upper part gets a lot of attention from website
The life cycle of a transaction is the aggregate name for all the actions that a customer can perform in the interval between the opening
An ad broker is a middleman between advertisers and publishers. These are individuals or media agencies who make their living by finding and negotiating ad
An ad campaign is a set of numerous advertisements that carry the same message but look differently and are shared across different mediums. Ad campaigns
An ad exchange is a marketplace where publishers sell advertising space to advertisers. It works as a real-time auction: publishers provide information about advertising space:
Ad mediation is the next-generation technology that allows publishers to connect to and manage campaigns on multiple networks. Considered something of recent innovation, ad mediation
An ad server is a specific technology that decides what ads to show to individual users and where. They also provide analytics to the advertisers
An ad tag is a snippet of code on the publisher’s website that sends a request to the ad server. This request includes information about
Ad verification is a system designed to test and verify adverts to ensure that their ads are displayed on the right websites, in the right
TrafficStars is a real-time bidding ad network that provides an opportunity for publishers (both beginners and experts) to gain money monetizing their desktop, mobile and
Read the full review of advertising network Ero-Advertising for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
Banner ads have bad publicity. Most publishers consider them as not effective enough, not profitable enough. Their CPMs are generally lower than on other formats.
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