We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
Abandonment happens when a user almost completes an action on the web pages but actually never finishes the process. There are several types of abandonment:
Above the fold is the part of the website that is visible without scrolling down. This upper part gets a lot of attention from website
The life cycle of a transaction is the aggregate name for all the actions that a customer can perform in the interval between the opening
An ad campaign is a set of numerous advertisements that carry the same message but look differently and are shared across different mediums. Ad campaigns
An ad exchange is a marketplace where publishers sell advertising space to advertisers. It works as a real-time auction: publishers provide information about advertising space:
Ad mediation is the next-generation technology that allows publishers to connect to and manage campaigns on multiple networks. Considered something of recent innovation, ad mediation
An ad server is a specific technology that decides what ads to show to individual users and where. They also provide analytics to the advertisers
An ad tag is a snippet of code on the publisher’s website that sends a request to the ad server. This request includes information about
Ad verification is a system designed to test and verify adverts to ensure that their ads are displayed on the right websites, in the right
An administrator in content management is the person who keeps the site up and running. In some organizations, administrators are also those who created the
Meet our latest feature – AdSpyglass ad quality monitoring
Outstream video is one of the most user-friendly ad formats. And user-friendliness is a big part of how well your ads perform and how much
There are hundreds of payment methods available today. Some of them might suit you better, others not so much. Besides, there are new clients who
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