Ad mediation is the next-generation technology that allows publishers to connect to and manage campaigns on multiple networks.
Considered something of recent innovation, ad mediation acts as an intermediary between publisher and network while sourcing the very best deals for the webmaster’s inventory.
Websites often use this technology to increase their earnings and without the headache that comes with having to track their progress on numerous platforms, which does not guarantee as much in terms of revenue boosts.
In other words, instead of working with a single Ad Network within one Ad Space – now webmaster can insert Ad Mediation code into his website and sell traffic from the Ad Space to different Ad Networks at the same time. Ad Mediation System analyzes all network’s CPMs in a real-time mode and sells every impression to the network that pays more. As a result, Ad Mediation systems can increase webmaster’s income up to +200%.
