AdSense is a simple advertising model in which publishers get paid for displaying ads next to their online content. AdSense shows ads that are engaging and relevant to your website visitors and customizes the ads to match the look of your website. Therefore, the ads displayed on a website depend on the website’s content and audience.
Advertisers looking to promote their brand or brand products create these ads and pay for them, and publishers get a large share of it based on the number of clicks the ads get. Different prices are paid for various ads, so the amount that publishers vary based on the ads.
Types of AdSense Ads
Different types of ads can be displayed on a website, including:
- Text ads: uses words, as a Link Unit or Ad Unit, and comes in different sizes. The text, link, and box color can all be customized.
- Image ads: graphic ads with varying sizes. You have the option to mix both text ads and image ads.
- Rich Media: interactive ads that include video, flash, and HTML.
- AdSense for Search: the website has a google search box, and when users search for a keyword, the result page is shown with AdSense ads.
