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Email Link

Email Link (Mailto Link) are links on websites that lead the user to a specified email address. The client clicks on one of the mailto

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Email Marketing

Email marketing is about using email as yet another marketing channel to inform customers on the mailing list about new products and sales, retain them,

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Engagement Metrics

Engagement in marketing means user interaction with web pages and content. Metrics help businesses understand how well their website and content are performing and how

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Engagement Time

Engagement time refers to the total amount of time that a visitor spends on a website: if the site’s content is useful, captivative and can

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Event Date

The event date is a term that denotes the set day or time at which a successful transaction was made on the site. This metric

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Evercookie

Evercookie stands for a JavaScript application programming interface that forms highly persistent cookies in a browser to identify a client, even after the cookies (standard

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E-Commerce

E-Commerce is a term for buying or selling goods on the Internet. E-commerce is an extremely technological phenomenon, therefore it relies on several smaller phenomena:

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Editorial Link

An editorial link is a backlink from external websites that were not paid or agreed upon. They come from respectable websites and are used just

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Effective Clicks

In affiliate marketing, the term “Effective Click Through Rate (CTR)”, also known as “Effective Clicks”, stands for the number of times that a user visits

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