An editorial link is a backlink from external websites that were not paid or agreed upon. They come from respectable websites and are used just because the website they link to has such good content.
Google appreciates editorial links above all since it is a sign of authority.
Waits to Earn Editorial Links
Involve PR Team
The PR team can ask publishers about newsworthy content that may appear on the publisher’s website. Some PR professionals can ask for an editorial link directly.
Check In With Competitors
Analyze where they are getting editorial links from and start engaging with that website. You may have to write a couple of guest posts first to grab their attention.
Mention Other Brands
Brands are more likely to share a piece of content if they were mentioned there. If you want to make them notice the mention, you can tag them while promoting the new post on social media platforms.
Get Involved in Interviews
If you are an expert in your industry, you may start giving interviews or comments to major newspapers or magazines. While they introduce you to the public, they will have to mention your company’s name.
Work With Content Curators
Content curators put together the best content pieces of the day/week/month on some specific topic. Do not hesitate to contact them with your best posts to get featured.
