In the marketing world, the term “grey hat” refers to a combination of the legal and acceptable SEO techniques (for instance, ordering content to post on your site) with the banned practices, also known as the “black hat marketing” strategy. The last one includes hiding the list of keywords on the page’s background so that no one except the search engine could read them.
One of the most popular grey hat SEO techniques is link baiting. In fact, that’s a method when a social bookmarking site posts an article that includes links to your site in return for a reward. Or else, there are various services for the link order, some sites are opened for such cooperation.
As it is with the other white hat and black hat strategies, grey hat techniques’ main goal is to increase the site’s authority for the search engines, boost its ranking and enlarge the website’s traffic as a result.
However, there is always a risk to be caught with this and greatly hurt your company as a result. Once the search engine finds out your site is not playing by rules, and marks it as the one doing grey hat or black hat SEO, you can hardly gain the search engine’s trust again and get on the top of the SERP.
