An ad broker is a middleman between advertisers and publishers. These are individuals or media agencies who make their living by finding and negotiating ad spots for advertisers they represent for a fee or percentage of sales from both advertisers and publishers. Ad networks can be referred to as ad brokers as well.
Search history, also known as web browsing history or internet history, refers to a tool or resource in a search engine that tracks the websites
User-generated content is a type of content that is created and distributed voluntarily by the clients of a particular brand. Some firms successfully incorporate UGC
Media cost is the price of all impressions, clicks, and activities during a certain period of time, based on the schedule and pricing info estimated
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