An ad broker is a middleman between advertisers and publishers. These are individuals or media agencies who make their living by finding and negotiating ad spots for advertisers they represent for a fee or percentage of sales from both advertisers and publishers. Ad networks can be referred to as ad brokers as well.
Programmatic Advertising
Programmatic advertising is an automated buying and selling of online advertising. So to say it is real-time bidding. Ads were usually sold manually, which is