An ad broker is a middleman between advertisers and publishers. These are individuals or media agencies who make their living by finding and negotiating ad spots for advertisers they represent for a fee or percentage of sales from both advertisers and publishers. Ad networks can be referred to as ad brokers as well.
Performance Incentives
Performance Incentives, also known as “pay for performance”, are payments usually made for specific results that have been achieved in the work, and not just