CEO’s advice: 3 tips I’d have told myself when I was starting to work with Adult traffic
If I could go back to that day I’ve decided to work with traffic (more than 20 years ago), I’d definitely share these tips about running ads on adult websites in the most productive way.
I can’t go back in time, but I can share my experience with people who are working with traffic right now. So, get ready, there are just three points.
This tutorial will be useful for high-quality adult sites owners.
It depends on your website audience, but part of mobile visitors can be up to 50% and even more of the total amount of visits.
The mobile and desktop look of your website is radically different, that’s why ads profiles should be also different.
Some details about different ad formats to use in mobile
a. Banner in the header. The best size for it is 300×100. Place it under the logo of the website on every page. Such banner usually works very well and gives me CPM = $0.5-0.1 and a lot of visible impressions (that’s why it has so high CPM)
b. In-page push. It slides over the content and looks like a native browser push notification, but it is a banner. It also generates a good income and pretty friendly for visitors. CPM might be similar to the header banner.
Read also: New native ad format In-Page Push
c. Interstitial. The most expensive Google-friendly ad format. But don’t set it on every click, 1-2 interstitials per 1 visitor session more than enough.
d. Mobile slider. Small video player that slides over content in the footer. CPM = $0.1-0.3.
Pro tip: On the video(content) page place ads before the video block.
Different ad profiles for different traffic sources.
If you buy traffic, create a more aggressive ads profile for this traffic. You have to get more money from this traffic to cover your expenses. But don’t break the rules of your traffic sources.
Don’t set aggressive ads profile for ‘free’ traffic, like bookmarks, organic traffic from the search. You don’t need to earn a lot from this traffic to stay profitable. But it might ‘say thank you’ for the ads less website and visit back your site again tomorrow.
Pro tip: Know how much you spent and earn from each traffic source. It will help you to stay profitable and buy more and more traffic.
Hire ads expert
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I’d really wish to have such experts at the time when I was starting. It’s always easier to figure everything out when you have someone experienced near you.
Even after 20 years of working with Adult websites and traffic I still prefer to discuss all updates and changes with AdSpyglass traffic experts.