Ad Blockers: Five Important Facts for Publishers

For a glimpse at how fast an online trend can spread, look no further than ad blocking. PageFair says that 11% of the connected global population use ad blockers to prevent certain types of inventory from showing on their screens, but that figure could rise even further if studies are to be believed.

Of course, publishers are hampered by the revenue lost from ads that don’t appear, which makes it all the more important for them to take note of new developments within ad blocking and to act accordingly.

As ad blocking readies itself for more growth around the world, here is a selection of five points that website owners should bear in mind.

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