Win Rate

Win Rate is the rate measuring the total amount of impressions won in programmatic buys when divided by the total amount of impressions bid on. When dealing with programmatic buys, a high win rate may mean that the bidding competition for the website or user is low at a price point.

The formula for win rate = (amount of impressions won x 100)/ amount of impressions bid

How to Increase the Win Rate

There are different ways to increase your win rate, but you must bid less or gain more impressions. Here are a few ways to boost your win rate:

  • Increase your bid price
  • Only bid for creative sizes with high win rates.
  • Use pre-bid solutions, so you’re more selective of what you bid on.
  • Reduce the number of impressions that you bid on.
  • Increase the viewability threshold, so you bid on lesser impressions.
  • Bid for media formats with high win rates alone
  • Implement campaign pacing
  • Bid on domains with high win rates only

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