An ad broker is a middleman between advertisers and publishers. These are individuals or media agencies who make their living by finding and negotiating ad spots for advertisers they represent for a fee or percentage of sales from both advertisers and publishers. Ad networks can be referred to as ad brokers as well.
An advertiser is an entrepreneur or commercial company that sells a product or service and seeks partners who would promote their brand in exchange for
SEO affiliates are the partners who offer their ads products or services using search engine optimization (or SEO) strategies. SEO plays an essential role in
Cost per registration (also known as CPR, pay per registration, PPR) is a pricing model in digital advertising where advertisers pay only when the user
Conversion rate is a percentage of website users who have performed a desirable action. Based on the goal and industry, it may be a download,
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