An ad broker is a middleman between advertisers and publishers. These are individuals or media agencies who make their living by finding and negotiating ad spots for advertisers they represent for a fee or percentage of sales from both advertisers and publishers. Ad networks can be referred to as ad brokers as well.
Google RankBrain is one of the most important factors in the ranking algorithm of web resources in the Google search engine. The term is the
Alexa Rank is a ranking tool that ranks websites based on their popularity. It takes into account average daily unique visitors and pageviews in the
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