Deep linking is a link that sends website visitors directly to a product page or an app rather than the homepage of an eCommerce store or website, which default affiliate links send users to. With deep linking, the users go straight to the specific product that they’re looking for, saving them the energy and time to locate it by themselves from the website homepage. This helps to improve user experience significantly.
Deep linking happens when marketers specify a custom URL scheme for their product page or intent URL if they link directly to an app. It is also possible to set deep links so that users are directed straight to specific events leading to campaigns that you want to run.
Why Is Deep Linking Important?
- Deep linking makes the buyer journey seamless and could increase sales. In addition, it creates a good customer experience as they can get what they need with a single click.
- It creates opportunities for easier incentivization as users are easily persuaded to try new experiences and products from retargeting campaigns.
- It increases customer conversion and retention rates significantly.
- Deep linking campaigns are trackable and give more extra points to see your campaign’s performance.
