Findability is the ease required to find, locate, or retrieve content or information on a website. There are two ways to measure and discuss findability:
- The ease with which a human user locates content available on a website.
- The ease with which search engine bots (or web crawlers) will find and index content available on a website.
High findability is crucial to the success of any website and its improved web presence because the website will be accessed by both search engine bots and human users. So, the website content should be optimized to improve findability for both human visitors and web crawlers.
Different factors determine the user experience of a website, and findability is one of the major ones. Findable content is easy to identify and locate, and this improves the website’s user experience. In dealing with high information content and digital products, findability also relates to the ease of finding the relevant information within the interface or platform.
