First-Party Data is information that the owner of the Internet resource collects directly from the audience. This includes data about the actions and interests of the user that he showed on the website or application, social data, subscription data, etc. This term also includes information that can be collected on third-party resources, for example, customer reviews about a product.
First-Party Data is the most valuable for promoting your product. In addition, the owner does not need to spend additional funds to obtain this information, and when using data management platforms, also on their further content and analysis.
Gaining control over the collection of First-Party Data should be a top priority for any company because without this it is impossible to qualitatively monetize your product and scale the audience.
A special role in the First Party Data analysis process is played by marketers, who, based on the data obtained, can carry out several important actions:
- Predict future patterns of behavior. For example, if a person recently bought an inflatable boat, most likely they will soon buy a fishing rod.
- Get audience statistics. Audience analysis is extremely important for any business.
- Personalize content. Based on the information received, you can create high-quality personalized advertising that will interest an individual user.
