Glossary search:

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Search terms by alphabet

Pop-Under

Pop-Under is an ad format, usually presented in the form of a pop-up banner, it automatically appears when you open sites. However, unlike the traditional

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Pop Up

Pop up is an easy-to-see small window that appears as soon as you open the site’s webpage, and refers to basic elements of a site’s

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Pogo-Sticking

Pogo-sticking stands for the process when search engine users visit several different sites via a search engine results page in order to find the result

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PNG

PNG stands for “Portable Graphics Format” and refers to one of the most frequently used uncompressed raster image formats on the web. It was mainly

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Plugin

A plugin is a specific software installed on a program and is enhancing its capabilities. For instance, to play a video on a website, your

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PHP

PHP stands for “Hypertext Preprocessor”, and is a widely used open source general-purpose scripting language. In other words, this is a programming language specifically designed

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Personalization

Personalization refers to the adapting of an experience or communication based on the insights companies have learned about their campaign performance and customers as well.

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Performance Incentives

Performance Incentives, also known as “pay for performance”, are payments usually made for specific results that have been achieved in the work, and not just

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PDF

PDF stands for “Portable Document Format”. PDF is a certain file format that is designed to present documents on various devices or platforms. This format

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PBN

PBN or Private Blog Networks refer to the network of sites used by a website owner to link out from to boost the rankings of

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