We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
Anchor text is a word or a phrase that is clickable and leads to the other page. Users identify clickable text through the blue color
Anonymizer is a tool that allows you to conduct online activities without revealing your identity. Technically, it is a proxy server that acts as an
API or application programming interface that allows software products to exchange data with each other. One product requests data or functionality, API carries this request
APK means Android Application Package and refers to an application file ready to install on an Android device. Android users can install several applications on
In advertising, attribution is a set of actions aimed at measurement of ad success. With the help of attribution, you will understand better what keywords
Auto-approve is a type of affiliate program that approves new affiliate applications automatically. Everyone can join and get affiliate links without having to wait. However,
Auto-download offers are an ad type that downloads a file as soon as a user clicks on the ad. The download happens without the user’s
Average order value is the average amount of money that users spent in one completed order. You can find out the average order value (often
B2B is a specific form of business organization. This type of company builds its activities on the provision of services, not to the end consumer,
Backend is a part of a website or software that is unavailable to users, meaning that it is about server-side functionality. So backend developers work
Read the full review of advertising network Exoclick for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
I bet you’re juggling 3-5 ad networks and occasionally testing new ones for exciting offers. Even with a well-established set of networks and a finely-tuned
Read the full review of advertising network AdsTerra for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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