Google RankBrain is one of the most important factors in the ranking algorithm of web resources in the Google search engine. The term is the name for a self-learning system that uses artificial intelligence to process data.
Google RankBrain is an important tool that has significantly improved the performance of Google search queries. If the system sees in a query a word or a whole phrase that it has not encountered before, artificial intelligence makes an assumption about the meaning of such a phrase, based on previous experience. In other words, Google RankBrain interprets user requests and, based on the analysis of the data obtained, provides the most appropriate results. Even if the phrase you are looking for has not been encountered in a search engine before, you will get a result that may match your query.
The introduction of this system in 2015 had a significant impact on how digital marketing works. After all, now the search engine is important not so much the presence of keywords on the site as the quality of the content itself from the point of view of a person.
Take the word “boot” as an example. If you are in the US and enter this word, Google will show you shoe-related sites. But if you do the same in the UK, where the word “boot” means trunk, Google will introduce you to relevant sites.
