Google Search Console is a free tool provided by Google that helps webmasters to understand how well their website is doing in ranking. They can measure the traffic that comes from searches, assess keyword performance, and get notified by Google.
This tool has a wide range of features that may boost a website’s SEO:
- adding pages to Google’s index
- check errors across domain
- organic search performance report (clicks, impressions, click-through rate, average position, etc.)
- index coverage report (pages that are not indexed and what is wrong with them, pages that are indexed but have some issues, pages that are perfectly fine)
- sitemap report (how many pages a crawler has seen and whether they had any issues. You can also submit a new sitemap to be noticed by crawlers faster)
- manual action report (whether you have been manually excluded from search results by human reviewer)
- core web vitals report (how long it takes for important content to load, how much users have to wait before interacting, how much layout changes while loading)
- mobile usability report
Overall, webmasters use this tool to analyze their websites and make adjustments to rank higher in SERPs.
