A Hub Page is an authoritative central resource, usually, a page, related to a certain topic or keyword, it’s always updated and links out to the webpages with similar or relevant content. It operates as the central page for a certain section of web pages that are under one topic.
It’s also called a “parent” page, as it simplifies the site navigation and is linked from multiple pages of different categories, which makes it significantly important for the search engine and can provide a high value for visitors.
A hub page is also defined as the destination where the site users can discover some branded, user-generated, social media, or any other type of valuable and interesting content related to a topic. The content published there usually provides the essential information visitors want to get on your site in the form they prefer: this can be some insights from different topic sections, new arrivals or the latest news, the contact form, and top-rated articles from the experts.
What can you get with creating a hub page?
- Gain more authority for both search engines and visitors.
- Enlarge your site’s traffic
- Increase visitor engagement and user experience
- Generate better ROI from leads and sales
- Achieve better traffic control
- Boost your marketing strategy using valuable insights
