The IAB (The Interactive Advertising Bureau) is an advertising organization dedicated to setting advertising industry standards, conducting research, and providing legal support. The IAB represents a large number of different media around the world and consists of more than 600 companies.
The IAB is engaged in market research and provides data on media cloning and the current digital landscape. It also helps companies develop strategic development plans based on static data. For marketers, IAB research is a great tool to better understand audience habits and media consumption trends.
In addition, the IAB provides many courses in digital marketing. The organization’s clients can earn certifications in software trading, paid search, social media marketing, and more.
The main job of the organization is to create and update well-developed advertising standards that greatly simplify the creation and publishing process for both advertisers and publishers.
The IAB advocates for the progress of the industry and helps other agencies stay on top of changes in legislation around the world that affect digital marketing. Providing legal support at the highest level.
