In-page push advertisements are banner-like ads similar to push notifications. But unlike the traditional push ads, the in-page format is displayed directly on the publisher’s website. The users don’t need to subscribe to receive these pushes. In-page push has all the benefits of push notifications without their limitations.
Engagement Metrics
Engagement in marketing means user interaction with web pages and content. Metrics help businesses understand how well their website and content are performing and how
